Real estate data - what it is (and what it isn't)
Do a quick search for and you'll find yourself virtually inundated with information around housing market trends (national and regional). Pages and pages of what's happening in the world of RE... that is... everything except solid info around the home sellers that actually drive the market. Partially, that's because it's is coveted by those that know what it is and where to find a consistent source of good leads. So what is it (when we're talking about seller agent needs)? Let's start with what it isn't, as this can help etch away at misleading preconceptions....
Keep in mind that we're not talking about home seller or even homeowner contact info. Let's put that aside right out of the gate. Nor is it an address (or even lead). The word itself is often misunderstood and combined with more general concepts like RE information (or whatever industry it's being utilized within). So... what's the missing link between all of these? Time. The calculable points of information collected and compared along the path of an observed subject, in this case, any given homeowner as they make the shift into... home seller make up the info collected.
How is it used by agents as lead generation?
Well, specifically, with regards to use by RE agents as a source of lead generation, it can be employed in the formation of a timeline that extends backwards, into the present and... projecting as far into the future as possible (with a certain amount of reasonable error). Being able to project actions in the future is what makes it such a powerful tool for RE lead generation. Here are some terms you'll hear that embody this sort of function...
- Predictive Analytics
- Smart Data
How important is it to get regular updates (and why)?
As you can see, it would be fairly useless if the sources (remember... the points of information collected along the way) were not continuously updated and even verified wherever possible. So, if this is so understood, why mention it here? Becuase as obvious as it may sound, a lot of providers or solutions in the market don't regularly update their collected info. If you're just buying a list, so-to-speak, then there's just no way to know if what your getting is up-to-date. It's just not enough to have 1 or even 5 points on a homeowner.
These days, when home sellers are on the go, you have to know where to reach them and the best way to reach them where they are. This feeds into the sheer quantity of points (a more granular perspective of the homeowner's path over time towards their inevitable role as a home seller) really required to make consistent connections over time (to effectively convert a lead). But if you don't want to make countless calls to wrong numbers, then you're going to need some other solutions in play.
The factors that play a role in accuracy
So, we've discussed what it is, how it's used in RE, why it's important to RE agents (as a lead generation source) and why it's so very important to not only have several points of contact that are tracked over time but to maintain the accuracy of your collected info regularly. But what else comes into play to make it a more powerful factor in your RE business success plan? We hinted at it... updated predictive algorithms and personal vetting to pre-qualify highlights (predicted) RE leads.
Where can you get real estate data for seller agents?
This is where we conclude... offrs provides solid real estate data, what we call Smart Data, which we provide directly to you (exclusively to you and you only). This data is comprised of regularly-updated multiple-points of contact for homeowners and predicted home sellers in your farm. If you're curious about what this could mean for your business (or if you're just curious what this would even look like), then set up a demo here with one of the offrs.com business strategists. With monthly plans, access to it may be more accessible than you think. It's time to go big.
You've got this!
Tags: real estate data, real estate, data, homeowner, homeseller, home seller, info, contact, list