offrs reviews

Lead Generation & Real Estate - The Locked Pair

Lead generation is obviously the staple of a successful real estate business. Not much has changed there other than the value of leads and the multitude of available, categorized lead types. We'll get into that later, but for now, what's important to recognize is the inter-locked, undeniable relationship between homeowners and real estate specialists. Of course, we all know this and we're not looking to dive back into the 101 manual here, but sometimes, a little spring cleaning on lead expectations is necessary... a sort of one step back to get one leap forward mindset. Being the leading provider of lead generation for real estate agents, it's always surprising to hear agents speak of real estate seller leads as something difficult to find. This is because we've mapped nearly the entire nation (zip code by zip code) and our real estate predictive analytics solution is already working many of these open farms... your farms... so we've got the real estate data ready for you and your team exclusively. All sorts of real estate listing leads, actually.

The Canyon Under The Mountain

Perhaps it's a "glass-half-empty/glass-half-full" scenario, or perhaps it's just the speed at which technology and best practices move about the community, but where others see a gap, there is now a rather large abundance of real estate leads and real estate lead generation services creating them. So how did we get here? Things just changed. As we all know, data is king and all of that background data has been calculated and cross-examined in order to better connect homeowners and real estate professionals like yourself. But it's understandable that it may feel like there are fewer leads across the industry in general. After all, times are indeed tough... fewer listings per year, tighter commission returns, more agents wandering your farm than before... it's tough out there. It's just that the problem of leads has more to do with holding the key than it does finding the needle in the haystack. Needle in the haystack thinking (think thumbing through the phonebook or the last agent's lead portfolio) is pre-industrial real estate methodology. It works... it's just a heck-of-a-lot slower.

Modern Real Estate Lead Generation

Today's real estate lead generation doesn't look at the few, it looks at the all. That is, the computational power of AI (artificial intelligence) in predictive analytics solutions like that which offrs brought to the real estate sector nearly 5 years ago, allows for the crunching of very large sets of very vast data covering very specific targets in your farm. There's a lot to digest there, so we'll put it plainly... the offrs real estate lead generator tools multiply your marketing, outreach and conversion efforts. While we speak often about minimizing your workload, allowing you and/or your team to focus in on hotter leads, the truth of the matter is that our solution allows you to affect your farm's residents all across the board. And that's really the implementation of the key change in mindset that has advanced lead generation toward the 2020's... all homeowners are seller leads (it's just a matter of time before they need you). How does this affect lead generation... it's the difference between a sickle and a tractor.

offrs Leads: A Real Estate Force Multiplier

Looking through your own life experiences, most actions (repeated over time) have a multiplying effect. The wealthier you become, the easier it is to grow your wealth and (sadly), the poorer you become, the easier it is to fall behind in your expenditures. The same is true with most things. That is... things don't necessarily stack linearly, rather, they stack exponentially. Think about it in your business's terms. You close that one, big listing you've been working and not only is your year's quota saved, but you can actually invest in other opportunities like real estate lead generation companies or the services they offer like real estate lead generation websites which can drive even more business into your sales pipeline. In this manner, growth or decline is a hockey stick slope (curved rather dramatically for or against you. So really, the question is... which way do you want that slope to lean trend-wise? Keep in mind that this isn't solely your decision alone. Competitors also have this decision to make.

Lead Generation In A Competitive Real Estate Market

We're not fans of pressure, but we also know that analysis paralysis plagues our industry. So it's not enough to build the most sophisticated machine in the industry - we have to help step you up into that tractor for the first time, invite you into the driver's seat and show you first-hand the benefits that machinery can have for your farm's future. However, these benefits are for any agent seeking lead generation for real estate. So, while we do provide our services exclusively (only to you and/or your team, if you'd like), the decision to go forward and lock down your territory and prevent other agents in your area from locking you out of this multitude of lead generation services... that decision is up to you. The advantage you have here? Well, you're reading about it. And most of the time, advance knowledge... that's every opportunity you need. But you do have to act on it and other agents have that same opportunity. So while we're not fans of adding undue pressure... it is a first-come-first-serve situation.

The Triangle Delima With Lead Generation

The world is saturated with data. However, it's gaining the type of access that's right for your real estate business that makes or breaks lead generation as a solution for your brand. It always comes down to a question of quality, quantity, and cost (aka the "Engineering Triangle," Developer's Triangle," Designer's Triangle" and so on). While the "Triangle" model largely focuses in on picking one... pay more, take more time to get more or take less... the same sort of dilemma applies for lead generation in real estate. You either take a huge hit in quality (making them essentially pointless for your brand), get so few that it actually becomes easier to just do what you have been doing for decades past or you shop for higher quality leads at a premium price (aka not getting reasonable access to them at all). At offrs, we aim to achieve all corners of this proverbial engineering triangle. To do this, we invested early on in the philosophy that the cost of mining and refining higher quality real estate leads could be operationally offset by doing so on a higher volume. We do lead generation better, more often and on a wider residential swathe for a large number of agents. It's simple, really.

Overcoming The Lead Generation Limit

The first step in getting out of your way is to allow yourself the freedom to imagine that the weights placed on your brand's back may no longer be necessary. That is... core pillars, systemic fuel for your business like real estate lead generation may no longer be something that you need to carry on the journey your business is on. With lead generation services like offrs taking on the discovery, refining and categorization of leads (every few weeks in a cycle, mind you), you now have the choice as to whether you want to force multiply your marketing and conversion efforts (b>or scale back and head into a more manageable model of operations for your business ahead. And that last suggestion is quite an impactful one that most humble survivors know means winning the long game. The choice is yours, but the key to moving forward is to get your business mindset in a similarly forward-facing momentum. Leads are no longer hard to get... we have them for you.

Why offrs Chose To Fuel Real Estate Lead Generation

Admittedly, we geek out on tech... we love tech (and maths). =) So when we first entered into the field of real estate as agents, brokers and technologists, we quickly came upon that proverbial gap in lead generation. Unlike others before us, we now had the prefect storm of capability to act, motivation to act, and incentive to act - so we began development on the first generation of the offrs lead generation solution. Year over year, we stacked on new capabilities, new features, enhanced features and better delivery of better leads at higher volumes. But more so... we stacked on lead after lead and began categorizing leads by type. Quickly identifying that there weren't just three levels of leads (cold, warm and hot), nor were there simply types of leads (familial, peer, family, friends, general sphere and so on)... there were shifting, ebbing and flowing interconnections between leads, significant motivation flags and other factors that stacked up quite a mountain of available leads and lead types for you and your team to browse.

Lead Generation & Real Estate - The Locked Pair

Lead generation is obviously the staple of a successful real estate business. Not much has changed there other than the value of leads and the multitude of available, categorized lead types. We'll get into that later, but for now, what's important to recognize is the inter-locked, undeniable relationship between homeowners and real estate specialists. Of course, we all know this and we're not looking to dive back into the 101 manual here, but sometimes, a little spring cleaning on lead expectations is necessary... a sort of one step back to get one leap forward mindset. Being the leading provider of lead generation for real estate agents, it's always surprising to hear agents speak of real estate seller leads as something difficult to find. This is because we've mapped nearly the entire nation (zip code by zip code) and our real estate predictive analytics solution is already working many of these open farms... your farms... so we've got the real estate data ready for you and your team exclusively. All sorts of real estate listing leads, actually.

The Canyon Under The Mountain

Perhaps it's a "glass-half-empty/glass-half-full" scenario, or perhaps it's just the speed at which technology and best practices move about the community, but where others see a gap, there is now a rather large abundance of real estate leads and real estate lead generation services creating them. So how did we get here? Things just changed. As we all know, data is king and all of that background data has been calculated and cross-examined in order to better connect homeowners and real estate professionals like yourself. But it's understandable that it may feel like there are fewer leads across the industry in general. After all, times are indeed tough... fewer listings per year, tighter commission returns, more agents wandering your farm than before... it's tough out there. It's just that the problem of leads has more to do with holding the key than it does finding the needle in the haystack. Needle in the haystack thinking (think thumbing through the phonebook or the last agent's lead portfolio) is pre-industrial real estate methodology. It works... it's just a heck-of-a-lot slower.

Modern Real Estate Lead Generation

Today's real estate lead generation doesn't look at the few, it looks at the all. That is, the computational power of AI (artificial intelligence) in predictive analytics solutions like that which offrs brought to the real estate sector nearly 5 years ago, allows for the crunching of very large sets of very vast data covering very specific targets in your farm. There's a lot to digest there, so we'll put it plainly... the offrs real estate lead generator tools multiply your marketing, outreach and conversion efforts. While we speak often about minimizing your workload, allowing you and/or your team to focus in on hotter leads, the truth of the matter is that our solution allows you to affect your farm's residents all across the board. And that's really the implementation of the key change in mindset that has advanced lead generation toward the 2020's... all homeowners are seller leads (it's just a matter of time before they need you). How does this affect lead generation... it's the difference between a sickle and a tractor.

offrs Leads: A Real Estate Force Multiplier

Looking through your own life experiences, most actions (repeated over time) have a multiplying effect. The wealthier you become, the easier it is to grow your wealth and (sadly), the poorer you become, the easier it is to fall behind in your expenditures. The same is true with most things. That is... things don't necessarily stack linearly, rather, they stack exponentially. Think about it in your business's terms. You close that one, big listing you've been working and not only is your year's quota saved, but you can actually invest in other opportunities like real estate lead generation companies or the services they offer like real estate lead generation websites which can drive even more business into your sales pipeline. In this manner, growth or decline is a hockey stick slope (curved rather dramatically for or against you. So really, the question is... which way do you want that slope to lean trend-wise? Keep in mind that this isn't solely your decision alone. Competitors also have this decision to make.

Lead Generation In A Competitive Real Estate Market

We're not fans of pressure, but we also know that analysis paralysis plagues our industry. So it's not enough to build the most sophisticated machine in the industry - we have to help step you up into that tractor for the first time, invite you into the driver's seat and show you first-hand the benefits that machinery can have for your farm's future. However, these benefits are for any agent seeking lead generation for real estate. So, while we do provide our services exclusively (only to you and/or your team, if you'd like), the decision to go forward and lock down your territory and prevent other agents in your area from locking you out of this multitude of lead generation services... that decision is up to you. The advantage you have here? Well, you're reading about it. And most of the time, advance knowledge... that's every opportunity you need. But you do have to act on it and other agents have that same opportunity. So while we're not fans of adding undue pressure... it is a first-come-first-serve situation.

The Triangle Delima With Lead Generation

The world is saturated with data. However, it's gaining the type of access that's right for your real estate business that makes or breaks lead generation as a solution for your brand. It always comes down to a question of quality, quantity, and cost (aka the "Engineering Triangle," Developer's Triangle," Designer's Triangle" and so on). While the "Triangle" model largely focuses in on picking one... pay more, take more time to get more or take less... the same sort of dilemma applies for lead generation in real estate. You either take a huge hit in quality (making them essentially pointless for your brand), get so few that it actually becomes easier to just do what you have been doing for decades past or you shop for higher quality listing leads at a premium price (aka not getting reasonable access to them at all). At offrs, we aim to achieve all corners of this proverbial engineering triangle. To do this, we invested early on in the philosophy that the cost of mining and refining higher quality real estate leads could be operationally offset by doing so on a higher volume. We do lead generation better, more often and on a wider residential swathe for a large number of agents. It's simple, really.

Overcoming The Lead Generation Limit

The first step in getting out of your way is to allow yourself the freedom to imagine that the weights placed on your brand's back may no longer be necessary. That is... core pillars, systemic fuel for your business like real estate lead generation may no longer be something that you need to carry on the journey your business is on. With lead generation services like offrs taking on the discovery, refining and categorization of real estate agent leads (every few weeks in a cycle, mind you), you now have the choice as to whether you want to force multiply your marketing and conversion efforts (b>or scale back and head into a more manageable model of operations for your business ahead. And that last suggestion is quite an impactful one that most humble survivors know means winning the long game. The choice is yours, but the key to moving forward is to get your business mindset in a similarly forward-facing momentum. Leads are no longer hard to get... we have them for you.

Approaching The Mountain Of Real Estate Leads

One metions a mountain of anything and already it's either too much to handle or too much to believe. Well, seeing it is believing it... but converting it into SMB ROI (aka operational capital to keep your business afloat and growing strong into the horizon ahead)... that's something... something we see every day with our agents. As for too much to take in... we've collected and developed solutions there too. Again, we're not going to just dump opportunity on your lap without a little help going from no/few leads to a heap of leads and lead types in your territory. We mastered the process of building lead generation machines and real estate best practices for handling these types of leads. However, as we always say... you have to make the move. You have to take that step forward and review our machine under the hood. What is it capable of? What could it actually do in your business? Set up a demonstration today with an offrs real estate lead generation specialist and get moving in the right direction. We're here for you.


Tags: lead generation real estate, lead generation, real estate, leads, lead, generation, gen, offrs, offers, offer, ofrs, agent, top, best, leading, performing, 2018, 2019, 2020, 2021