REAL ESTATE
March 31

11 Elements of a Lead Generating Website

Chief Editor

If you are a real estate agent, we know you are always looking for the new and best lead generation strategies. Whether it's signing up with a lead gen company or buying a list of leads, you are looking for that golden ticket to bring you more business.

What if I told you, one of the best lead generation sources is right in front of you, but often overlooked or underrated. If you saw the title of this article, you've probably guessed what I'm about to say. Yep, you got it, it's your website.

70-80% of people research a company online before visiting it or making a purchase. If you don't have a website catered for the people who are searching hot keywords for real estate in your area, it will be a lot harder for a potential customer to find you, and therefore, consider working with you.

Your website is one of the best ways to generate business and establish yourself as a reputable real estate professional. Whether you work with buyers or sellers, if your website is formulated properly, you will be generating more high-quality leads with little effort.

Not only will having a website make it easier for potential customers to find you, but it will also engage these users and covert a good percentage to viable leads.

So, how can you upgrade my website? You came to the right place. We are going to show you 11 key tools, features, and tips to add to your website to get the most bang for your buck!

 

1. Add a Contact Number 

While it may seem very simple, this is a very important piece of information when advertising any business. A phone number is the fastest way someone can get in touch with you. This is why you want your primary phone number front and center and on multiple pages of your website.

This way, your potential clients will never grow frustrated searching endlessly for a way to get in contact with you. They will know exactly how to contact you and feel more inclined to reach out.

 

2. Insert Quality Images 

Remember, your website is the first time a lead is meeting you. You can think of it as a first impression in the digital world. And we want your first impression to be a good one. Your website is a direct reflection of your business and the message you want to provide.

According to a NAR survey, almost 89% of buyers check website photos keenly. Investing in a photographer to produce high-quality images to host on your website is going to make your website pop!

 

3. Use Testimonials 

Another powerful marketing tool for lead generation is making use of testimonials. Growing referrals is like building your 401(k) - the sooner you start, the more you benefit from a compounding effect. So why not include these powerful reviews on your website?

When your website has solid testimonials, it will be very supportive of your offer. Some professional agents use testimonials with black and white photos and quotes, other agents use tools such as Reach150 to gather testimonials and display them on their site for potential clients to see.

 

4. Offer a Piece of Value 

Once a lead is browsing your website, we want them to stay there for as long as possible. We also want the lead to be engaged about the product or service you are offering. Therefore, we recommend having useful tools on your page that provide practical insight into the real estate market.

An idea of a piece of value you can add to your site is an easily accessible mortgage calculator. It will be very important to calculate all your future payments. It's also a great way to get the potential lead engaged. You can take this opportunity to gather contact information as well to build your email list.

 

5. Make a Website with a Unique Domain Name 

No doubt, there are hundreds of domain extensions that you can use for deciding the domain name of your business. This is why we suggest keeping your domain short and simple, easy to remember, and relevant. If you have a catchphrase or a slogan, feel free to incorporate that as well.

We also suggest using a unique domain name for your every niche and community. It will appeal to more sellers and buyers to use your website for selling and buying products. If you have several domain names, use them in the marketing targeted material, ads, and campaigns to engage with niche-specific pages.  

 

6. Use Proper Landing Pages 

Whenever a visitor comes on to your website, you will not be able to know whether the buyer is a first-time buyer, military buyer, or a relocating one.

Landing pages are essential for this because realtors will be able to know more about the buyer through this. How can we do this? Well, it is because visitors usually come to websites or landing pages through a particular link. By knowing resources, you will be able to showcase the resources they want.  

Tracking statistics through different landing pages is so important for digital marketing. Catering to each of your target audience's needs will absolutely increase your conversion rate, and bring each individual further down the sales funnel. And you don't necessarily need a marketing team to do this successfully. Check out this article for more information on how to track landing page metrics.

 

7. Making Lead Captures 

One of the biggest mistakes realtors often make is demanding fulfillment of lead forms. You should absolutely have multiple forms of lead capture on your site, but amongst other valuable information, enticing them to engage further. 

For example, one of the forms you can include is a sign-up for a free e-book or email marketing newsletter about weekly updates in your neighborhood.

 

8. Navigation Menu 

In the world of the internet, convenience and speed have become king. Real estate websites need to be user-friendly and utilize proper navigation. To make your website user-friendly, agents should navigate its menu. For example, have a navigation bar where users can see the different pages on your site.

You'll want the titles of each page to be clear about what the page offers. If a page provides a free home evaluation, a good title would be "Check Your Home Value" or "Home Evaluation". For this purpose, make sure that all the menu items are direct, helpful, and clear. 

 

9. Insert Power Keywords in the Relevant Information 

Utilizing SEO in your website can you give you a competitive edge against other realtors in your area. You will definitely want to include major keywords on your website and have a relevant title. 

The whole idea here is to make it clear, on your website, who and what you are and what you offer. This way you have a higher chance of ranking high in Google's (or other search engines) organic search results. Check out this article for more insight on creating a solid SEO tag on your site. 

 

10. Run Ads for Your Website 

Running PPC Google or Facebook Ads can be a great way to promote the website you have created. With Google Ads, you can ensure you are getting in front of the people searching for hot keywords for your area and business. 

You can run the ads on your own, or use a real estate company to assist in running the ads for you to gain exposure via Facebook or Google

 

11. Social Media

Utilizing social media platforms are a great way to expose your website. And the best part is, social media is completely free. Therefore, if you don't have the budget for ad spend right now, turn to social media to help drive traffic to your site. Of course, we don't recommend including your site on every post, but incorporating it at appropriate times is encouraged. 

 

Overview

In short, your website is a powerful tool for real estate lead generation. You want your website to be reflective of who you are and what you offer, provide value, and engaging to your potential clients. Try incorporating one or more of these tips if you aren't already. Also, keep in mind some of these tips may work better for you than others, so try to find a happy medium that works best for you. 

Seller Leads in Real Estate

Maximizing Online Lead Generation in Real Estate: Key Trends for 2023

As the real estate industry continues to evolve, it's important for real estate professionals to stay up-to-date on the latest online lead generation trends. In the current digital age, having a strong online presence is crucial for attracting potential buyers and sellers and generating leads. In 2023, the following trends are expected to shape the way real estate agents and brokers generate leads online.

Read Story
Seller Leads in Real Estate

Maximizing ROI: How Predictive Analytics Beats Online Ads for Real Estate Lead Generation

Real estate lead generation is a vital aspect of growing any real estate business. Generating quality leads is essential for identifying potential buyers and sellers and building a thriving business. There are several methods of lead generation in real estate, including direct mail, cold calling, and online advertising.

Read Story
Seller Leads in Real Estate

10 Tips for New Real Estate Agents to Get Listings Fast: Gaining a Competitive Edge with Predictive Analytics

As a new real estate agent, getting listings can be a challenge. With so many established agents already in the market, it can be difficult to stand out and attract potential clients. However, there are several tips and tricks that you can use to get listings fast and build your business.

Read Story
Seller Leads in Real Estate

6 Effective Methods for Generating Seller Real Estate Leads

Generating leads is essential for any real estate agent looking to make a sale. In today's real estate market, competition is high, and standing out from the crowd can be challenging. Finding potential sellers and gaining their attention requires creativity and consistency in your approach.

Read Story
Seller Leads in Real Estate

The Ultimate Guide to Converting Real Estate Leads

Converting real estate leads can be a challenging task, but it is one of the most important aspects of growing your real estate business. Whether you are an established agent or just starting in the industry, learning how to convert leads can help you close more deals and increase your revenue.

Read Story
Seller Leads in Real Estate

The Power of Testimonials: 5 Ways for Realtors to Collect Reviews and Boost Their Reputation

As a realtor, your reputation is everything. Your clients are relying on your expertise to find the right property for them or sell their home for the right price. One way to build your reputation and attract new clients is by collecting testimonials and reviews from your past clients.

Read Story
Seller Leads in Real Estate

Why Knowing the Homebuyer Journey is Key to Real Estate Sales Success

As a real estate agent, your success depends on your ability to connect with potential clients and nurture them into satisfied homeowners. In order to do this effectively, it's essential that you understand the homebuyer journey and the steps involved in the home buying process.

Read Story
Seller Leads in Real Estate

What Is a CMA in Real Estate and Why Is It Important for Real Estate Agents?

When it comes to buying or selling a property, one of the most important factors to consider is the property's market value. The market value of a property is the amount that a willing buyer and a willing seller would agree upon in an open market.

Read Story
Seller Leads in Real Estate

Mastering Real Estate Cold Calling: 5 Proven Strategies for Generating Leads

When it comes to real estate sales, cold calling can be an effective tool to generate leads and find potential clients. However, it's important to approach cold calling in the right way to make it successful.

Read Story
Seller Leads in Real Estate

10 Proven Strategies for Nurturing and Converting your Leads

As a real estate professional, one of the biggest challenges you face is converting leads into paying customers. While generating leads is an essential part of your job, it's equally important to nurture those leads and build a relationship with them to ensure a successful transaction.

Read Story
Seller Leads in Real Estate

Secrets to Winning Real Estate Listings: Strategies for Standing Out, Marketing, and Selling Effectively

Winning real estate listings is essential for real estate agents and brokers who want to grow their business and increase their income. In this blog, we will cover the top tips for winning real estate listings, including how to prepare for a listing presentation, how to differentiate yourself from the competition, and how to effectively market and sell the property.

Read Story
Seller Leads in Real Estate

Winning Ways to Get Sellers to List with You Now: Strategies for Real Estate Agents

In a competitive real estate market, getting potential sellers to choose you as their agent can be a daunting task. However, there are certain steps that you can take to persuade potential clients to list their properties with you. Below are some tips to help you get sellers to list with you now.

Read Story
Seller Leads in Real Estate

Digital Connection, Human Connection: Navigating Real Estate Relationship Building in the Digital Era

In the world of real estate, relationships are everything. From connecting with buyers and sellers to establishing partnerships with other agents, a successful career in real estate depends on building and maintaining strong relationships.

Read Story
Seller Leads in Real Estate

Navigating the Competitive World of Real Estate: Dos and Don'ts for Agents

Being a successful real estate agent takes more than just a license and a smile. It takes hard work, dedication, and a strategic approach to build and maintain a successful real estate business. Whether you're a new agent just starting out or a seasoned professional, these dos and don'ts will help you stay on track and achieve your goals.

Read Story
Seller Leads in Real Estate

Tips for Building a Winning Attitude in Real Estate

Being a successful real estate agent requires more than just knowledge of the industry and a willingness to work hard. It requires a positive attitude and a strong sense of professionalism that sets top performers apart from the rest of the field.

Read Story
Seller Leads in Real Estate

Maximizing Sales Opportunities: How to Encourage Sellers to Take Action in Real Estate Deals

As a real estate professional, you know that time is money. The longer a property sits on the market, the more it costs in terms of advertising, staging, and other expenses. Therefore, it's essential to get a seller to take action now if you want to close a deal quickly and efficiently.

Read Story
Seller Leads in Real Estate

The Power of Persistence: How Consistent Follow-Up Can Drive Success for Real Estate Agents

As a real estate agent, your success depends on your ability to consistently generate new business and close deals. While there are many factors that contribute to this success, one of the most important is persistence and follow-up.

Read Story
Seller Leads in Real Estate

10 Real Estate Email Templates for Lead Follow-Up: Connect with Your Leads and Build Strong Relationships

Here are 10 real estate email templates for lead follow-up. Each template is designed to be customizable so that you can tailor it to your specific audience and needs. Remember to include a clear call-to-action in each email to encourage your leads to take the next step.

Read Story
Seller Leads in Real Estate

The Ultimate Guide to Lead Generation: 10 Habits for Real Estate Agents

As a real estate agent, generating leads is crucial for building a successful career. However, with so many different strategies and tactics out there, it can be challenging to know where to start. In this blog, we'll cover 10 essential lead generation habits that all real estate agents should adopt.

Read Story
Seller Leads in Real Estate

Navigating the Post-Pandemic Real Estate Market: Strategies for Successful Lead Generation

The COVID-19 pandemic has had a profound impact on the real estate market, causing a significant shift in how people buy and sell homes. As a real estate agent, it's essential to understand the new landscape and develop a marketing strategy that takes advantage of the latest trends.

Read Story
Seller Leads in Real Estate

Top Reasons Homeowners Are Selling Their Houses Right Now

The current real estate market seems to stay pretty unpredictable, but one thing stays consistent, sellers will sell, but who are most likely to be the sellers in the current market?

Read Story
Icon