REAL ESTATE
May 04

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

Chief Editor

 

A Case For Documentation

The key to success, it turns out, isn't necessarily hitting the right marketing note out of the blue, rather staying in the game long-enough to build up trust equity with your market. Part of this, we'll argue below, is indeed finding the right message, but it's also finding the wrong message and never repeating it again. This falls neatly in line with the philosophy that failing can be a path forward (a sort of process of elimination). But this assumes that you're documenting those failures and communicating with your team.

It's fair to say that nearly every startup has the concept of "throwing everything at the wall" down pat. But it's what happens next that determines whether or not it was worth it to begin with. Documentation can be a tedious task for many (or a joy for few), but whether you like the job or not... it's paramount for successful brand proliferation. So if you've been kicking out marketing campaigns left and right, but haven't yet done a year-end campaign review, it's time to evaluate your processes.

 

Looking For Proof?

Year after year... executives (those that seek measureable results) keep track of each and every opportunity that they've knocked out. From inbound CMA requests to outbound client referrals, open houses, and general marketing solutions that were kicked into gear... daily tracking of internal operations translates directly to measurable wins (even if ROI was not immediately gained in the moment). It's every day activities that will dictate how effective and impactful your marketing salvos will be.

That is to say, with luck, you can hit your target (given enough attempts), however proper documentation will aid in aligning your scope so that you hit it more often and with less and less effort. Because when you track your messaging hits and misses, then every campaign becomes a valueable operational asset. After all, data is data. Think about it, if you're about to budget for a campaign next year, wouldn't it be valuable (invaluable, really) if you had in your hands on the marketing results for this area going back years?

 

The Future Is Hidden In The Past

In this way, it's not so much about building a marketing strategy using what works, but instead, building a strategy around hasn't worked in the past. And given that a healthy and ever-evolving marketplace will shift over time, you can either choose to continuously predict the future... or to learn from the past. While we're a predictive data company, it is actually the past that we derive our SMB intelligence from. So for your own operations, it might be wise to spend a moment looking back through what has or even what hasn't worked for you before.

In some cases, you'll find that in the time since, your market has shifted and is now more receptive to your messaging. This highlights the added benefits of documenting your efforts over time... finding those hidden gems that monetize failed campaigns from the past. Not everyone can put resources into these sorts of tasks, but for those that can, there is a great opportunity to, as we all strive to, gain new ground over competition or merely keep hold of your current ground and survive for tomorrow.

 

It Doesn't Have To Be Complicated

So obviously, we're fans of simplicity. Being technology innovators, we appreciate machines (systems for this example) that require fewer gears. That said, the systems you employ for your SMB's success will often require less training to impliment, will run smoother in general and (perhaps most importantly) have a higher rate of adoption amongst the team if its simple in nature. If you're looking for a magic arrow, some single change in your messaging that will deliver results, it might be in the back room.

In this case, we're putting it out there that what you've sought to know in the past will be valuable again in the future. And what you've gained as insights in the past can be hugely impactful here and now. It doesn't have to be complicated to work and it doesn't have to cost anything to be valuable. So what marketing lessons have you learned and how do those apply today?

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or home seller marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 
 
 

Seller Leads in Real Estate

Guide to Real Estate Social Media Marketing

60% of real estate pros say social media is more important than a website.

Read Story
Seller Leads in Real Estate

Simple and Effective Real Estate Marketing Strategies

Who said real estate marketing has to be complicated to be effective? Let us show you some simples ways to improve your marketing.

Read Story
Seller Leads in Real Estate

How To Get Leads as a Real Estate Agent - 11 Expert Ideas

Best 11 ways to generate more real estate leads for your business that you can start today.

Read Story
Seller Leads in Real Estate

Actionable and Effective Ways to Generate Real Estate Leads

Wanting to take your real estate lead generation game to the next level? We've got you covered.

Read Story
Seller Leads in Real Estate

Secrets To Successful Real Estate Lead Generation

Let us help you generate more leads and grow your real estate business this year with these simple tactics.

Read Story
Seller Leads in Real Estate

Smart Farming 101: A New Approach to Real Estate Farming

Utilize Smart Farming to target to 5% of homeowner who are going to sell this year, not the 95% who aren't.

Read Story
Seller Leads in Real Estate

What is Geographical Real Estate Farming?

The strategy you need to take your real estate career to the next level

Read Story
Seller Leads in Real Estate

10 Tips on How to Get Listings

Need listings? Let us show you some affordable ways to get more sellers in your pipeline.

Read Story
Seller Leads in Real Estate

5 Easy Ways to Buy Real Estate Leads

Wanting to buy leads but don't know where to start?

Read Story
Seller Leads in Real Estate

Why You Should Buy Predictive Seller Leads for Real Estate

Looking for a new ways to generate leads, or just want to get ahead of your competition using AI?

Read Story
Seller Leads in Real Estate

Best Buyer Lead Generation Strategies

Looking for some new ways to generate buyer leads? You're in luck!

Read Story
Seller Leads in Real Estate

5 Clever Ways to Buy Real Estate Leads

Are you interested in buying real estate leads but don’t know how to do it smartly? If yes, then we are here to help you.

Read Story
Seller Leads in Real Estate

SmartZip Launches a Chainlink Node, Bringing Home Value Market Data to Blockchains

We are pleased to announce that SmartZip has launched its own Chainlink node live in production.

Read Story
Seller Leads in Real Estate

Where to Buy the Best Real Estate Leads

There are plenty of places out there to buy leads from, but we have narrowed it down to the top 3 so you don't have to.

Read Story
Seller Leads in Real Estate

Best Seller Lead Generation Strategies

Getting real estate seller leads is not an easy process, even for veteran realtors. That’s why we’ve put together this article.

Read Story
Seller Leads in Real Estate

How to Get Real Estate Clients

To make a sale, you need to find clients first. But where do you go? What should you do? Here are some no-nonsense points on how to get real estate clients.

Read Story
Seller Leads in Real Estate

Realtor's Guide For Real Estate Direct Mail

When it comes to marketing in real estate, most realtors underrate a lot of marketing tools and feel it won't work or it won't yield results. One of the marketing practices I am talking about is investing and utilizing the direct mail campaign.

Read Story
Seller Leads in Real Estate

SmartZip Brings Real Estate Data to the Blockchain with Chainlink

SmartZip will launch a Chainlink node and offer predictive analytics data across decentralized blockchain networks, extending their datasets into emerging blockchain markets and provisioning new types of real estate products and markets.

Read Story
Seller Leads in Real Estate

Agent’s Guide To Email Marketing In Real Estate

Using emails to market your real estate services has a ton of benefits. In this article we cover the most important ones.

Read Story
Seller Leads in Real Estate

How to Successfully Door Knock for Real Estate In 2021

You probably did a double-take when you saw the title of this article. Yes, door knocking still exists (and works!) in the 21st century!

Read Story
Seller Leads in Real Estate

Agent’s Guide To Real Estate Google Ads

Real Estate sales involve a lot of work. You have to find as many strategies that you can to make it a lot easier. Using Google Ads can provide with a completive edge.

Read Story
Icon Tracking Error