REAL ESTATE
December 18

Be different by staying human (according to a recent Inman report with help from offrs)

Editor

 

As more agents jump on board with technology-based lead nurturing solutions, it’s becoming apparent that your very humanity (and relatability) is rapidly becoming the dividing line separating those agents that can convert leads and those that don’t connect at all.

Recently, Inman produced a special report pouring over online lead reviews… where we’re getting them, how we’re using them and, of course, the results some pros are seeing with varying approaches to long-play lead conversion going into 2018. Let’s take a look at data pouring in…

Be you: “What works for one agent might not work for another, but an organic, relationship-building approach with a human touch can be key to success, even on the internet.”

Be real: “The best advice was to make your response as human as possible to set yourself apart and to get some key questions answered early on, specifically on the buyer or seller’s timing.”

The report included some great tips from respondents, including this tip from an Oklahoma City agent (whose goal is to immediately allay pressure from their lead)...

“Hey! Just noticed you signed up on our site. Don’t worry, we aren’t going to start blowing your phone up. Just wanted to let you know there is a real human here to help if you have any questions. Shoot me a text or give me a call. Thanks!”

One associate broker reminds his agents that it’s “about building relationships rather than ‘capturing leads.’” Indeed, it would be safe to assume that the vast majority of real estate professionals at least knew at the time, that we were entering into a relationship-based business. But somewhere along the way, the sheer number of leads we scampered to convert invited automated systems that, for the most part, haven’t since been augmented with a human touch. Another broker took the following approach to following up with leads...

“Hello, I noticed that you stopped by our website. My name is James. My wife and I are Realtors with … We’d be delighted to help you get started on your journey toward a new home. If your home purchase timeline is arising soon, I wanted to offer you a quick phone or in-person consultation. Alternately, if your timeframe is still a ways off, I’d be happy to set up an automated listing alert for your areas of interest. If you would like to see a home, please don’t hesitate to reach out to me directly.”

offrs.com proudly innovates technology and updated best practices for the real estate industry, but we’re human too… and we encourage our fellows to include their best handshake and smile when reaching out to online leads. What’s your experience been using these systems? So far… it’s looking great! Review for yourself at www.offrs.com.

 

 

 

 


*Special Report includes Survey conducted by Inman (in association with offrs.com) between 11/10/17 and 11/1/17. Of the 409 survey respondents, 255 (62.35 percent) identified themselves as agents, 100 (24.45 percent) identified themselves as brokers, 11 (2.69 percent) identified themselves as coaches, and 43 (11 percent) identified themselves as “Other.” offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 
 
 
 

Seller Leads in Real Estate

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

Read Story
Seller Leads in Real Estate

The Fastest Ways to Get Real Estate Seller Leads and Listings

Generating Leads takes a strong combination of having good data and good marketing. There are many ways to reach a home owner looking to sell their home, but it takes a diverse and consistent approach to build your brand and be first in the door to new listings.

Read Story
Seller Leads in Real Estate

Predictive analytics isn’t the future-It’s changing our industry TODAY

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.

Read Story
Seller Leads in Real Estate

Offrs.com Launches AI-Powered App Marketplace to Drive Marketing Automation

The Game-Changer Every Agent Has Wanted for Years, but No One Has Delivered until Now

Read Story
Seller Leads in Real Estate

Getting Your Business 'Down To Speed'

That's right... so much has been written on the topic of ramping up your business. But what if your ideal business momentum was achieved about a mile back? How do you get back to something that worked exceptionally well? Let's review...

Read Story
Seller Leads in Real Estate

Pivot (Making The Right Move At The Wrong Time)

In business, you don't often get the perfect opportunity to make the right move, but that doesn't mean you can't make that move eventually. Let's explore the options you've got for a smooth pivot to the right track.

Read Story
Seller Leads in Real Estate

Lock It Down: Owning Territory In the SMB Data Revolution

It's a war out there and the first shots have already been fired... but because data is quiet, you haven't seen your competition landing hits on your brand well in advance of 2019...

Read Story
Seller Leads in Real Estate

offrs: It's Time To Meet Your Market

Quick, say aloud everything you know about your market... hard to do. Don't worry, it's a bit of a setup, but the short answer (if you were searching for one) was offrs. Because offrs has the intel on your market. Let's explore...

Read Story
Seller Leads in Real Estate

The Real Estate Lead Generation Giants (offrs & You)

The most amazing happened while you were asleep last night... your real estate lead generation service (offrs) identified multiple homeowners that are likely to sell in the next 6-12 months. Yeah... it's Tuesday and offrs is just doing its thing.

Read Story
Seller Leads in Real Estate

offrs Real Estate Predictive Analytics - Big Data It's In Your Hands

offrs Real estate predictive analytics doesn't just provide you with small business intelligence, it places you ahead of client issues. With offrs, you can provide your services when and where you're needed.

Read Story
Seller Leads in Real Estate

offrs Lead Generation: Real Estate Becomes Personal Once Again

With offrs lead generation, real estate agents can once again focus on relationship-building within their community. How has offrs helped our agents across the board? Let's explore...

Read Story
Seller Leads in Real Estate

offrs Real Estate Agent Leads Save You Money & Time

offrs real estate agent leads grow your business and help you balance your work/life ratio. How can offrs leads help your real estate business and household? Find out here...

Read Story
Seller Leads in Real Estate

offrs: Finding The Best Real Estate Lead Generator

Identifying the best real estate lead generator can be tough. So, offrs breaks down what to look for and how offrs generates award-level real estate leads!

Read Story
Seller Leads in Real Estate

Referral Real Estate Leads (offrs Tips & Scripts)

When it comes to referral real estate leads, it's not always saying the right thing... but saying something fresh and new that's difficult. offrs has your back... here are staged referral request scripts for you and your team!

Read Story
Seller Leads in Real Estate

Real Estate Lead Generation Websites: Your offrs Clone

They're not your 2000's era tech. offrs SmartSites, real estate lead generation websites, work day and night generating offrs leads for your business.

Read Story
Seller Leads in Real Estate

The Enterprise Real Estate Lead Generation Companies Need

When it comes to real estate lead generation, companies cannot afford supply line failures. offrs provides SMB and enterprise offrs lead gen solutions for all.

Read Story
Seller Leads in Real Estate

offrs Lead Generation For Real Estate (Active v Passive)

Looking for active or passive lead generation for real estate? Why not both? With offrs, you get the best of both worlds. offrs lead gen solutions work the known and unknown.

Read Story
Seller Leads in Real Estate

Real Estate Seller Leads - Prioritizing Your Tools

Looking for real estate seller leads? Most of the top agents are... offrs has you covered. Come along as we discuss offrs lead generation and marketing strategies for 2018 and beyond!

Read Story
Seller Leads in Real Estate

Real Estate Lead Generation Services: offrs Leads The Way

The best real estate lead generation services require the best homeowner data. Meet one of offrs' data providers, ATTOM, which helps offrs help you.

Read Story
Seller Leads in Real Estate

offrs Real Estate Lead Generation Websites - Don't Forget The Net

In real estate lead generation websites are the passive net in the water. offrs active lead generation is king, but offrs Smart Sites feed the beast.

Read Story
Seller Leads in Real Estate

Real Estate Predictive Analytics: offrs Agents Take The Lead

Real estate predictive analytics is a new field, but already, offrs is taking the lead ahead of other real estate lead generation services. offrs reviews the real winner... the agent.

Read Story
Icon Tracking Error