REAL ESTATE
March 18

Best FSBO Scripts in 2021

Chief Editor

Let’s face it; dealing with For Sale By Owners (FSBOs) can be an uphill task – irrespective of whether you are a newbie or a seasoned veteran. After all, FSBOs are home sellers who don’t feel the need for your services as a real estate agent/broker.  

On the bright side, however, FSBOs can be excellent real estate leads. First of all, you already know that they are willing to sell their houses, and if possible, QUICKLY! They are homeowners outright shouting, “We need to sell our homes NOW.” It doesn’t get better than that, right? 

 

Should You Go After FSBO Leads? 

Usually, the primary reason why most sellers choose to sell their properties themselves has nothing to do with real estate agents. Don’t get it twisted: they don’t HATE agents per se…they don’t just feel the need to hire one.  

Never assume that FSBO sellers don't want to work with you. Instead, view them as clients who haven't realized the value of an agent just yet.  

If you can demonstrate the value you’re bringing to the table; the higher the chances are FSBOs might be interested in working with you. It might not be right away, but maybe a few weeks or months down the line.  

But how do you convince this tough crowd to give you a shot? It’s simple; Excellent FSBO scripts!  

Let me guess…you’re confused about what to say when you lift that phone to cold call a hot FSBO lead. Don’t worry; we have you covered! Whether your real estate leads are ready to be closed or just warming up, these top FSBO scripts will always get the job done. 

 

FSBO Script 1: Setting an Appointment  

The end goal for calling FSBO leads is to get a listing appointment. First, introduce yourself well; then demonstrate your expertise – show them why they need your services (Avoid the hard sell here).  

“I have years of experience helping different homeowners sell their houses in [your area], and I understand the local market very well.  

Would you be open to working with an agent to sell your property? Terrific! Can I set up an appointment to view your home?  

I will show you different marketing options you can exploit and help you come up with a competitive price for your home.  

How does Tuesday, 4:30 or 5:30 pm sound?” 

 

FSBO Script 2: Sellers Who Have Had a Bad Experience with a Previous Agent  

One of the reasons why a seller might be attempting to sell a house by themselves could be a previous unpleasant experience, and they might take that out on you. To win their trust, you need to squelch their fears and explain that all agents are not the same. Give them an exit strategy offer where they have nothing to lose.  

“Let me give you a listing agreement offer. If you work with me and find out anything I am doing that you don’t like, I will cancel the listing immediately. No questions asked.  

Because you know what? I’m confident that it won’t happen. Nevertheless, I am willing to give you that backup option.” 

 

FSBO Script 3: Sellers Working with Close Friends/Family  

You have probably heard the adage “Mixing business with pleasure”. It can never be more accurate when it comes to real estate transactions. Make sure you point this out when calling these types of real estate leads.  

“That is excellent if it can work out, and all the best. But that can affect your relationship if maybe there’s a problem during the transaction. At times, it might be better if you used a neutral person outside your circle.” 

 

FSBO Script 4: Sellers Who Aren’t Willing to Pay Commission 

For most FSBO listings, the aim is to maximize their profits. Most agents dread this kind of objection. Show your real estate leads that they won’t be losing any money by working with you. Make it clear that they might even net more money working with you than working alone.  

“I clearly understand that you require every dime to purchase a house in [their next location/zip code]. Right?  

What if I helped you sell your house in the next 30 days, have you net the same amount or even more, get you to [next location], work on the offers and all transactions without any headaches, would you be willing to work with me?”  

 

FSBO Script 5: A Seller with A Buyer 

In most instances, sellers who already have buyers might decide to fly solo. For these kinds of FSBO leads, show them the value you can offer during the selling process. The paperwork involved during the transaction can be overwhelming, and they might need some help from an agent.   

“Congratulations! Please note that a real estate professional will help you with all the transactions. Above all, you will be covered by errors and omission insurance – you don’t have to worry about E&O claims in the future.  

If I help you get close to what you’re currently netting, would you be open to working with me?” 

 

Overview 

While FSBOs can be tough, remember, these are homeowners that have already decided to sell. All you need to do is educate them on why listing with an agent can actually benefit them in the long run. According to NAR in 2018, the typical FSBO home sold for $217,900 compared to $295,000 for agent-assisted home sales. 

Another advantage is you already have their contact information readily available, so find their phone number and make that phone call. This is a great strategy especially if you are a newer agent. And on top of it all, it's pretty much free. 

Seller Leads in Real Estate

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

Read Story
Seller Leads in Real Estate

Agent’s Guide To Real Estate Google Ads

Real Estate sales involve a lot of work. You have to find as many strategies that you can to make it a lot easier. Using Google Ads can provide with a completive edge.

Read Story
Seller Leads in Real Estate

Agent's Guide To Real Estate Facebook Marketing

As we know, marketing is key for any business, but especially important for your real estate business.

Read Story
Seller Leads in Real Estate

Lead Generation Tips from Top Agents

Generating leads can be a daunting task. In this article, we are going to be focusing on the most effective and time-efficient lead generation tactics.

Read Story
Seller Leads in Real Estate

11 Elements of a Lead Generating Website

Did you know 70-80% of people research a company online before visiting it or making a purchase?

Read Story
Seller Leads in Real Estate

Best Way for a New Real Estate Agent to Get Leads

As a real estate agent, leads are the best and the easiest way for us to keep business growing.

Read Story
Seller Leads in Real Estate

Best Expired Listing Scripts 2021

Calling expired leads and expired listings is a popular prospecting method for sourcing real estate leads.

Read Story
Seller Leads in Real Estate

14 Unique Real Estate Lead Generation Strategies

Lead generation has never been more exciting. If you haven’t tried anything new, it’s time to venture out.

Read Story
Seller Leads in Real Estate

How to Get More Real Estate Leads

Looking for more real estate leads? We hear you. Check out our lead generation strategy to get you high-quality leads.

Read Story
Seller Leads in Real Estate

How to Choose your Geographical Real Estate Farm

Learn the key things you need to look for in your geographical farm to grow your business.

Read Story
Seller Leads in Real Estate

How To: Generate Listings with Smart Zip

Generating leads that are customized to your company can often be challenging. Fortunately for you, SmartZip offers a robust and specific list of seller leads generated through predictive analytics.

Read Story
Seller Leads in Real Estate

The Future of Bitcoin and Real Estate

Whether you own real estate or own Bitcoin, the future does seem like these two will eventually find it's way into your life. The future of real estate and bitcoin are about to intersect in a big way, and here are a few things to look out for in the coming years.

Read Story
Seller Leads in Real Estate

How to Find and Convert FSBO Leads

Learn how to expand your real estate business by leveraging FSBO leads.

Read Story
Seller Leads in Real Estate

Keys to Building a Successful Marketing Plan for Real Estate Agents

It's hard enough doing the day to day work of a real estate agent and having to invest time in building a marketing plan. This is why so few agents are successful in launching scalable marketing campaigns that bring in quality leads and listings. In order to be successful you must have a plan that outlines the cost, expectations and return on investment.

Read Story
Seller Leads in Real Estate

New Tool for Recruiting Real Estate Agents to your Brokerage

Every Brokerage knows the importance of recruiting new agents. Over 90% of agents change their brokerage in their career, and it's important for any brokerage looking to grow their business to stay in constant contact with top agents in their area.

Read Story
Seller Leads in Real Estate

How to be First in the Door to Win Listings

Over 70% of home owners choose the first real estate agent they meet to list their home. Being first in the door is critical to building a real estate business. Here are a few ways you can move closer to being #1.

Read Story
Seller Leads in Real Estate

How to Generate Real Estate Listing Leads in 2021

Let’s face it, in real estate seller leads rarely – if ever – crop up by chance. The most successful individuals and businesses in the industry use elite-level lead generation tactics – the product of years of toil and innovation. 

Read Story
Seller Leads in Real Estate

The Fastest Ways to Get Real Estate Seller Leads and Listings

Generating Leads takes a strong combination of having good data and good marketing. There are many ways to reach a home owner looking to sell their home, but it takes a diverse and consistent approach to build your brand and be first in the door to new listings.

Read Story
Seller Leads in Real Estate

Predictive analytics isn’t the future-It’s changing our industry TODAY

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.

Read Story
Seller Leads in Real Estate

Offrs.com Launches AI-Powered App Marketplace to Drive Marketing Automation

The Game-Changer Every Agent Has Wanted for Years, but No One Has Delivered until Now

Read Story
Seller Leads in Real Estate

Real Estate Farming - How To Dominate Your Farm In 2021

If you are looking to build and maintain a successful real estate business, you will need to master the skill of geographical farming.

Read Story
Icon