December 11

Digital Marketing and Real Estate Lead Generation Strategies

Rich Swier

The real estate industry is still new to the digital marketing arena, and companies are always on the lookout for new lead generation strategies for rapid growth. If you are one of those real estate organizations, it is time to stop knocking on doors and embrace digital marketing as your new best friend.

That said, you can continue your conventional efforts side-by-side with the new digital lead generation strategies. Whether you are a real estate agency or an independent real estate agent, several digital marketing tactics can help you attract, engage, and nurture new leads.

Let us dive a little deeper into what lead generation means for real estate and how to get there efficiently.

Real Estate and Lead Generation

Lead generation means the process of attracting visitors to your website, engaging them into performing certain call-to-action (CTA), and finally converting them into potential buyers, sellers, and renters.

However, there are two ways for real estate lead generation, which are:

  • Inbound Lead Generation – This is a method that allows you to attract clients using creative and promotional content and incentives, enticing potential clients to contact you. You can use several digital marketing tools such as SEO, paid advertisement, social media marketing, content, and video marketing for inbound lead generation strategy.
  • Outbound Lead Generation – This requires you to have some basic knowledge about your target audience. You will often use some proven conventional marketing strategies such as telemarketing, event marketing, email, and direct mail.

Using both above-mentioned real estate lead generation strategies increases your chances of success by two-folds. The more channels you will utilize, the more potential clients you may attract to increase your sales conversion rate.

That said, there is no standard formula that works for every real estate business or agent. Thus, you will have to customize your lead generation tactics according to the market, your company's goals, and your clientele.

This brings us to the three stages of real estate lead generation via digital marketing.

3 Stages of Lead Generation in Real Estate

Master the following three stages, and you will be able to decode the pathway to successful lead generation in the real estate sector.

  • Top of the Funnel – also known as the awareness stage, involves engaging with consumers who know what they want but looking for someone to guide them.
  • Middle of the Funnel – this is the evaluation stage where the clients know your company and what you do but weighing their options to choose your service or product.
  • Bottom of the Funnel – is the conversion stage where a potential client is almost ready to become a buyer or seller wishing to conduct business with you after clarifying a few questions.

Whichever stage of real estate lead generation you are at, always maintain a consolidated record. You can use Customer Relationship Management (CRM) software to manage all your leads into categories. This will also help you keep track of their progress and follow up on the most promising leads.

Free and Paid Real Estate Lead Generation Methods

Whether you are a real estate agent or a firm, here are some of the most effective lead generation methods to get you started.

·       Referrals

Word of mouth and referrals through existing clients and business networks have always been powerful and reliable lead generation sources. Did you know 41 percent of the buyers and 63 percent of the sellers use real estate services through referrals?

All you need to do is maintain a good relationship with your clients and business networks.

·       Email Marketing

Email marketing has been one of the oldest and still the most effective digital marketing lead generation strategies. Not only is it free of cost, but you can also target both new and existing clients with exclusive and customized promotions and incentives.

It is one of the most effective means to re-target all the potential leads without an expense.

·       Strategic Blogging

If you have a website, consistent strategic blogging will cost you almost nothing. All you need is to offer relevant information and content to the clients free-of-cost. This is more of a goodwill gesture to show how dedicated you are to offering services instead of sounding too salesy.

·       Video content and Virtual Tours

More and more customers prefer to consume data and information online these days. You can create social media pages, YouTube channels, or simply add a video section to your own website and add video content without any cost. All you need is yourself and a smartphone to go start filming.

COVID-19 has left most of the nation housebound, but why must the real estate industry suffer? You can use this opportunity and take your clients for virtual tours. Thanks to digitalization, now you can live stream from remote locations.

Pick up your smartphone, visit the property, and shoot live to attract new clients.

·       Social Media Pages and Live Chats

You can create free social media pages on Facebook, Instagram, and other platforms to promote your real estate business and services. Moreover, you can communicate more effectively via live chats, live sessions and answer all of the questions, concerns, and potential clients' issues.

·       Reverse Engineering Your Competitors' Strategies

One of the most cost-effective (mostly free) is to learn from the best in your industry. Find out who your main competitors are and decode what real estate lead generation strategies are working for them.

Learn from their experiences, adapt accordingly to your business goals, and execute for improved ROIs.

·       Local Search Engine Optimization

Did you know 44 percent of real estate buyers search online? This is where local SEO can help your website rank amongst the top Google searches whenever a local buyer searches for real estate service in your area of service.

You can even optimize your website for certain keywords and create a free listing for your business on Google My Business. This way, your real estate business will appear on Google Maps when potential leads/clients search for targeted keywords.

·       Landing Pages

If you are a realtor struggling with real estate lead generation, creating custom landing pages can help capture emails and customer information to contact them later. Do you know real estate companies with up to 15 landing pages increase their lead generation by 55 percent?

You can create landing pages for appointments, home evaluation, buyer's guide, luxury listings, etc.

·       Open Houses

You can run open houses to generate leads for free. You may not sell anything at the open houses, but you can still collect the contact information of numerous potential buyers and sellers for future correspondence.

·       Paid Ads and Online Real Estate Portals

To make the most of your social media ads and Google, you can avail there paid ads services such as Google Ads, Facebook Ads, carousal Ads, video ads, Photo Ads, etc.

These services will strategically place your ads on their pages and other partner websites, resulting in increased traffic on your website and landing pages. The more traffic, the better are the chances of real estate lead generation.

Moreover, you can find leads on services such as craigslist, Zillow, and local newspaper websites. The best way is to find the old leads unable to make the sale and contact them offering help. This is free; however, you have to be pro-active and offer real value to potential clients.

The Bottom-Line

If you are a real estate entrepreneur or a business owner struggling with real estate lead generation, a digital marketing expert is your go-to guy. They will create digital marketing lead generation strategies aligned with your needs, ambitions, and budget.

Seller Leads in Real Estate

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

Read Story
Seller Leads in Real Estate

The Fastest Ways to Get Real Estate Seller Leads and Listings

Generating Leads takes a strong combination of having good data and good marketing. There are many ways to reach a home owner looking to sell their home, but it takes a diverse and consistent approach to build your brand and be first in the door to new listings.

Read Story
Seller Leads in Real Estate

Predictive analytics isn’t the future-It’s changing our industry TODAY

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.

Read Story
Seller Leads in Real Estate Launches AI-Powered App Marketplace to Drive Marketing Automation

The Game-Changer Every Agent Has Wanted for Years, but No One Has Delivered until Now

Read Story
Seller Leads in Real Estate

Getting Your Business 'Down To Speed'

That's right... so much has been written on the topic of ramping up your business. But what if your ideal business momentum was achieved about a mile back? How do you get back to something that worked exceptionally well? Let's review...

Read Story
Seller Leads in Real Estate

Pivot (Making The Right Move At The Wrong Time)

In business, you don't often get the perfect opportunity to make the right move, but that doesn't mean you can't make that move eventually. Let's explore the options you've got for a smooth pivot to the right track.

Read Story
Seller Leads in Real Estate

Lock It Down: Owning Territory In the SMB Data Revolution

It's a war out there and the first shots have already been fired... but because data is quiet, you haven't seen your competition landing hits on your brand well in advance of 2019...

Read Story
Seller Leads in Real Estate

offrs: It's Time To Meet Your Market

Quick, say aloud everything you know about your market... hard to do. Don't worry, it's a bit of a setup, but the short answer (if you were searching for one) was offrs. Because offrs has the intel on your market. Let's explore...

Read Story
Seller Leads in Real Estate

The Real Estate Lead Generation Giants (offrs & You)

The most amazing happened while you were asleep last night... your real estate lead generation service (offrs) identified multiple homeowners that are likely to sell in the next 6-12 months. Yeah... it's Tuesday and offrs is just doing its thing.

Read Story
Seller Leads in Real Estate

offrs Real Estate Predictive Analytics - Big Data It's In Your Hands

offrs Real estate predictive analytics doesn't just provide you with small business intelligence, it places you ahead of client issues. With offrs, you can provide your services when and where you're needed.

Read Story
Seller Leads in Real Estate

offrs Lead Generation: Real Estate Becomes Personal Once Again

With offrs lead generation, real estate agents can once again focus on relationship-building within their community. How has offrs helped our agents across the board? Let's explore...

Read Story
Seller Leads in Real Estate

offrs Real Estate Agent Leads Save You Money & Time

offrs real estate agent leads grow your business and help you balance your work/life ratio. How can offrs leads help your real estate business and household? Find out here...

Read Story
Seller Leads in Real Estate

offrs: Finding The Best Real Estate Lead Generator

Identifying the best real estate lead generator can be tough. So, offrs breaks down what to look for and how offrs generates award-level real estate leads!

Read Story
Seller Leads in Real Estate

Referral Real Estate Leads (offrs Tips & Scripts)

When it comes to referral real estate leads, it's not always saying the right thing... but saying something fresh and new that's difficult. offrs has your back... here are staged referral request scripts for you and your team!

Read Story
Seller Leads in Real Estate

Real Estate Lead Generation Websites: Your offrs Clone

They're not your 2000's era tech. offrs SmartSites, real estate lead generation websites, work day and night generating offrs leads for your business.

Read Story
Seller Leads in Real Estate

The Enterprise Real Estate Lead Generation Companies Need

When it comes to real estate lead generation, companies cannot afford supply line failures. offrs provides SMB and enterprise offrs lead gen solutions for all.

Read Story
Seller Leads in Real Estate

offrs Lead Generation For Real Estate (Active v Passive)

Looking for active or passive lead generation for real estate? Why not both? With offrs, you get the best of both worlds. offrs lead gen solutions work the known and unknown.

Read Story
Seller Leads in Real Estate

Real Estate Seller Leads - Prioritizing Your Tools

Looking for real estate seller leads? Most of the top agents are... offrs has you covered. Come along as we discuss offrs lead generation and marketing strategies for 2018 and beyond!

Read Story
Seller Leads in Real Estate

Real Estate Lead Generation Services: offrs Leads The Way

The best real estate lead generation services require the best homeowner data. Meet one of offrs' data providers, ATTOM, which helps offrs help you.

Read Story
Seller Leads in Real Estate

offrs Real Estate Lead Generation Websites - Don't Forget The Net

In real estate lead generation websites are the passive net in the water. offrs active lead generation is king, but offrs Smart Sites feed the beast.

Read Story
Seller Leads in Real Estate

Real Estate Predictive Analytics: offrs Agents Take The Lead

Real estate predictive analytics is a new field, but already, offrs is taking the lead ahead of other real estate lead generation services. offrs reviews the real winner... the agent.

Read Story