REAL ESTATE
January 21

How To: Generate Listings with Smart Zip

Chief Editor

Generating leads that are customized to your company can often be challenging. Fortunately for you, SmartZip offers a robust and specific list of seller leads generated through predictive analytics.  

To take advantage of this opportunity and make the most out of your marketing strategy, all you need to is follow these simple steps: 

 

Create A Farm  

Before setting up an account, you can work with a member of the SmartZip sales team to set up a farm, which is a customized package designed specifically for your business. It helps you ensure that you generate more specific seller leads. Preferably, you should perform this step before setting up your account, but you can contact Customer Service anytime to get in touch with the sales team and get started on a farm. 

 

Set Up Your Profile 

To begin creating your profile, click on the launchpad. It will automatically guide you through the steps through profile setup. Since setting up will require detailed personal and business information, be sure to have a headshot and logo for your brokerage prepared ahead of time. If you prepare these ahead of time, signup should only take five to fifteen minutes. You can choose to sign up as an independent agent, partner, or team. If you ever need to change your details, you can always edit your profile by clicking on the launchpad or going to profile settings. 

 

Launch Your Lead Capture Site 

To launch your lead capture site, go to Account Settings. Then, look for the Campaign Settings box and click the “Lead Capture Websites” hyperlink. Once you navigate to this area, you can come up with a unique subdomain, so potential seller leads can find you. You can also customize your lead capture site by going to “Offer Pages.” 

 

Begin Branding 

Once you launch your lead capture site, you are ready to begin branding to generate leads. Under campaign settings, click the “Branding” tab. You can customize your branding by either uploading a brand you have created or using the templates on Smart Zip. To ensure that your seller leads receive your branding, you can use the “Seed Mailers” option to send the marketing campaign to yourself whenever you send it to leads.  

 

Launch Your Marketing Campaign 

To launch your actual marketing campaign, go to the “Campaigns” bar to approve and edit advertising orders. You can select a wide variety of advertising options, including ads, direct mail, and insights. For direct mail, SmartZip only bills when mail is exported. Because of this, you can set up a campaign up to a year in advance, but if you need to remove it, you will be able to at no cost. In addition, you can edit the campaigns up to the time they are sent out. 

 

Find Contacts 

Smart Zip finds seller leads and automatically puts them in a contact list to help you send your marketing campaign to the right people. If you would like, you can also import contacts from clients you have worked with before. To find the page listing leads, click the “Contacts” bar. There, you will find details on your seller leads, which include information about property details, tax records, contact information, and some demographics. SmartZip offers credits to gain insights into the best contacts, and you can buy more as needed. Furthermore, you can use filters to analyze your listing leads more effectively.  

 

As a side note, use the CRM already offered in SmartZip rather than a previously created one, so you can have all of the information about the leads that SmartZip offers. Once you establish your leads, however, you can move some of their data to your original CRM. 

 

Nurture Leads 

Once you are successful in generating leads, this is the most important step to optimize your SmartZip experience. When you nurture your leads, potential sellers are more likely to remember your company and sell to you. Focus only on the top 20% in the contacts section listing your leads so that you can better connect with the right people. This period may last for several months before you start gaining buyers, but there is also a good chance that you will observe results quickly. 

 

Final Thoughts 

When you follow these steps, SmartZip will help you “send the right message to the right people at the right time,” as mentioned in the Onboarding Webinar. With the tools in front of you for success, why wait? 

If you would like additional tips in preparing for SmartZip, please check out this compilation of helpful sites. 

Seller Leads in Real Estate

Unlocking Success in Rental Property Investments: A Comprehensive Guide to Evaluating Potential Properties

Investing in rental properties can be a lucrative venture, providing a stable income stream and long-term wealth accumulation. However, to maximize your potential returns and make informed investment decisions, it is crucial to carefully evaluate potential rental properties.

Read Story
Seller Leads in Real Estate

Real Estate Investing Mastery: Expert Tips to Supercharge Your Portfolio Growth

Investing in real estate, particularly rental properties, can be a lucrative way to grow your wealth over time. However, it requires careful planning, analysis, and execution to build a successful real estate portfolio.

Read Story
Seller Leads in Real Estate

Mastering Real Estate Investing: Navigating the Pitfalls of New Investors

Investing in real estate can be an exciting and potentially lucrative venture. The promise of passive income, wealth creation, and financial freedom often lures new investors into the realm of real estate. However, navigating this complex and dynamic industry requires knowledge, careful planning, and avoiding common pitfalls.

Read Story
Seller Leads in Real Estate

"The Tenant's Wishlist: A Comprehensive Guide for Property Investors to Meet Tenant Demands and Maximize Rental Success"

Investing in rental properties can be a lucrative venture, but understanding what tenants truly desire is crucial for success. This guide aims to provide property investors with a comprehensive understanding of tenant preferences, enabling them to make informed decisions when acquiring and managing rental properties.

Read Story
Seller Leads in Real Estate

Decoding Rental Property Depreciation: A Complete Guide for Financial Success

Owning a rental property can be a lucrative investment, but it also comes with various financial responsibilities. One of the essential aspects of managing rental properties is understanding how to handle depreciation. Depreciation allows you to deduct the cost of wear and tear on your property over time, reducing your taxable income and increasing your potential for long-term financial gains.

Read Story
Seller Leads in Real Estate

What Is House Hacking and Would It Work for Me?

House hacking can come in several forms. It could mean you have a single-family dwelling and you rent out a guest bedroom. Or maybe you own a duplex and rent out one side to someone else. Either way, that’s what house hacking is.

Read Story
Seller Leads in Real Estate

Here’s How to Snag Unlisted Properties

The best deals aren't published. As any smart investor knows, you have to go below the surface to find off-market opportunities that make it possible to close without competition. What is an off-market listing? Off-market real estate refers to any property that is being sold outside of the conventional "listing" process.

Read Story
Seller Leads in Real Estate

Real Estate Investor FAQs

This Real Estate Investor FAQ blog covers questions on How to: get started in real estate investing, Types of real estate investors, Real estate wholesaler, short-term rental income, reducing your tax liability, types of financing, and hard money loan.

Read Story
Seller Leads in Real Estate

Start Your House Flipping Business the Right Way

Many who are interested in real estate investing want to get into the house-flipping business. It looks fun, and if you watch all the flipping shows on television, you might even think that it’s easy.

Read Story
Seller Leads in Real Estate

What You Need to Know About Short-Term Rentals

Are you considering turning a property you already own into a short-term rental? Perhaps you are a real estate investor actively looking for properties that would fit well in this niche. Regardless, you will need to make sure you know the ins and outs of these types of rental properties before getting started.

Read Story
Seller Leads in Real Estate

What Is Wholesaling in Real Estate and Is It Right for Me?

Anyone interested in real estate investment has probably come across multiple ways to get started. Some people flip houses, while others rent out properties. Another method to make money with real estate is through wholesaling.

Read Story
Seller Leads in Real Estate

Maximizing Your Potential: 10 Effective Strategies for Real Estate Lead Generation and Conversion to Reach 6 Figures

Real estate lead generation and conversion is a crucial aspect of building a successful real estate business. In today's competitive market, it is essential to have a strategic plan to generate and convert leads effectively.

Read Story
Seller Leads in Real Estate

Revolutionizing Real Estate Marketing: How SmartZip's Predictive Platform Gives Agents and Teams a Competitive Edge

Real estate is a highly competitive industry, and it can be challenging for agents and teams to stand out from the crowd. That's why many real estate professionals turn to SmartZip, a leading provider of predictive marketing solutions, to help them boost their visibility, generate more leads, and close more deals.

Read Story
Seller Leads in Real Estate

Boosting Your Real Estate Business with Reach150: The Benefits of Online Reviews and Testimonials

Real estate agents face a challenging and highly competitive market. With so many options available to homebuyers and sellers, it can be difficult for agents to differentiate themselves from the crowd. One way to do this is by leveraging online reviews and testimonials. This is where Reach150 comes in.

Read Story
Seller Leads in Real Estate

Maximizing Email Response Rates in Real Estate: Tips and Best Practices

The real estate industry is highly competitive, and it can be challenging to capture the attention of potential clients. However, email marketing is a cost-effective and efficient way to reach out to prospects, establish relationships, and promote your business.

Read Story
Seller Leads in Real Estate

10 Powerful Real Estate Marketing Ideas to Attract More Clients

Real estate marketing is a vital component of any successful real estate business. The industry is constantly evolving, so it's important to stay up-to-date with the latest marketing strategies to ensure you're reaching potential clients effectively.

Read Story
Seller Leads in Real Estate

5 Steps to Nurturing Your Past Clients and Sphere of Influence in Real Estate

Real estate is a highly competitive industry, and building long-term relationships with past clients and sphere of influence can help you stand out from the competition.

Read Story
Seller Leads in Real Estate

Unlocking Real Estate Lead Generation: Proven Strategies for Success

Real estate lead generation is the process of finding potential buyers or sellers who may be interested in your services. As a real estate agent or broker, it is essential to generate leads consistently to keep your business thriving.

Read Story
Seller Leads in Real Estate

Sphere of Influence Real Estate Marketing: Building Relationships for Lasting Success

Sphere of Influence (SOI) real estate marketing is a strategy used by real estate agents to grow their business by tapping into their existing networks. The SOI refers to the people in an agent's personal and professional circles, such as friends, family, colleagues, and past clients.

Read Story
Seller Leads in Real Estate

Digital Trust: How Real Estate Agents Can Build a Positive Reputation Online

The real estate industry has undergone significant changes in the past decade, particularly with the advent of digital technology. The internet has provided agents with a wealth of information and tools to streamline their work and reach a wider audience.

Read Story
Seller Leads in Real Estate

Maximizing Your LinkedIn Presence: Best Practices for Real Estate Agents

LinkedIn is a valuable social media platform for real estate agents to connect with potential clients, build their personal brand, and showcase their expertise. With over 700 million users, LinkedIn offers a vast network of professionals that can help agents grow their business.

Read Story