REAL ESTATE
August 16

How To Get Leads as a Real Estate Agent - 11 Expert Ideas

Chief Editor

Generating leads is one of the biggest challenges for real estate agents in a constantly evolving real estate industry. Real estate agents have to constantly come up with new ideas to generate and close leads because, in the process of doing business, it only takes a certain period to realize that the marketing strategy that brought in quality leads a few months ago, no longer works. Thereby, making it necessary that real estate agents review their ideas, improve on them and generate new ones to meet their leads generation goals. 

To save you some valuable time researching and thinking of the best ways to go about generating leads, we’ve come with 11 underrated real estate leads generation ideas. 

 

1. Make Outbound Phone Calls 

The first question that crosses your mind now would be, to whom? Thing is, you never know the power of what you already have until you start looking. Nobody other than your existing contacts - those people you actually know. From research, it is estimated annually that one-third of the public require services related to real estate - renovations, repairs, painting, refinancing, selling, or buying - and professional and trusted realtors are always hands-on to work with them through the process. 

It costs you no extra effort, just reach out to those contacts of yours, they probably trust you already enough to tell you their needs or refer people who might need your service your way. 

 

2. Connect With Locals and Local Businesses that can Lead to Referrals 

One of the very many things experience in the real estate business will teach you is that referrals are the best source of leads. Often, referred leads are ready to acquire your services or perhaps deciding, so these kinds of leads are easy to convert. However, there is a lot of work to be done. 

To acquire referred leads, you’ll have to partner with locals, important personalities in your farm area, everyday local businesses like barbers shops, grocery stores, mechanics, and the likes. The point is to partner with every and any business you can partner with, share your fliers, and work out ways to help your businesses. 

To better increase your chances at this method, you can refer to platforms such as Reach150, where you can gather recommendations from happy clients, promote yourself on social networks and stay top of mind with re-targeted advertising on today's most popular websites. 

 

3. Fire-Up Your Response Rate With Facebook Messenger Ads 

Instead of channeling all your ads on Facebook and Instagram like tons of real estate agents, channel your advertising on Facebook Messenger. The trick is, whoever sees your ads on the messenger app and has a budding interest in your offerings will be quick to leave you a message because it takes just about a click or two to do that - I mean, you’re already on messenger, so why shouldn’t they just message you. 

Statistics show that sending ads to Messenger can get you open rates that are 242% higher than email, and offer much higher response rates than traditional Facebook ads.  

 

4. Hop on Divorce Leads 

The real estate industry is already fierce, therefore niching down and thinking outside the box is a welcomed idea. So, to close more leads, you can lean towards leads that have courts order to sell. With the right attitude, patience, and empathy, divorce leads can be a great source of lead generation for your real estate business. 

 

5. Host First-Time-Buyers Webinars 

While many will argue that the covid-19 pandemic has changed the way we interact and do business, the solution to this has been introduced even before the advent of the novel disease, the INTERNET! 

And even though there are tons of resources available on the webspace that addresses questions that first-time buyers may have with regards to their concerns, hosting a webinar where you can meet and connect with thousands of first time home buyers, educating and addressing some of the most unanswered questions in the industry will generate you genuine leads.  

Think of this as a question and answer session with your prospective clients by providing value. That way, you’re telling a large poll of prospects that you know your job and you’re good at it.  

 

6. Buy from Lead Generation Companies

If you’ve been in the real estate business for a while, you will understand that time is of the essence. As a real estate agent, you should know that the process of acquiring, nurturing, and converting leads takes time. Therefore, to save some valuable time, you can simply leverage existing real estate leads generation firms that can guarantee you specific leads according to what you require. 

Through SmartZip’s smart targeting feature, the AI-backed system can help target leads from a particular area you’re looking to farm. With SmartTargeting, your "farm" isn't just a ZIP code. It's a narrowed list of the homeowners most likely to sell.  

 

7. Use Predictive Analytics to Farm Local Areas and Acquire Leads 

Rather than firing blanks, marketing your brand to an entire community, you can just focus your marketing campaign on prospective property owners with the likelihood that you’re the first real estate agent they’ll talk to - that’s smart farming. 

Predictive analytic systems such as Offrs uses data from their proprietary algorithm and over 250+ data points to derive leads from the biggest social media platform, Facebook and Google ads to determine which property owners in your targeted geographic area are most likely to sell this year. Offrs works best for real estate agents who are looking to dominate a particular area in the long term. 

 

8. Use Automated Text-Messaging 

Compared to emails, text messages have been reported to have a whopping 97% open rate compared to emails 20%. However, the only downside to this is that texting your prospective leads individually takes a large chunk of the valuable time you could be spending on cold callings.   

Therefore, you can make use of automated texting platforms where you can automate your text message marketing, and use your time for other lucrative actions. 

 

9. Pitch Expired or Older Listings 

Instead of reaching out to newly expired listings like the majority of your competitors, smart real estate agents will be after listings that have long expired, say a year ago, and never relisted. There must be a reason why they thought of listing in the first place, and that’s most likely because they wanted to sell, they just couldn’t for several reasons.  

So, your job is to reach out to them and enquire about their plans, perhaps a change in plans, and how you can help them meet their set objectives. If their plan informs them that they might be selling in the future, your job is to help them strategize and get them ready before the time. 

 

10. The Coffee Shop Consultant Trick 

Since you would be using the coffee shop a lot of time, why not advertise your services there for free. You can borrow the idea of Justin Potier of Carrington Real Estate Services, who set up agents to work at a coffee shop with a sign saying, “Free real estate advice.” 

That’s a good use of space and time if you ask me! 

 

11. Invest in a Professional Website, Engage on Social Media, Learn SEO, and Build Quality Backlinks 

Perhaps, one of the smartest ways to go about leads generation these days is to rank on Google search engine. Put your business out there, go all in and get your business in the face of your farm area. Learn how SEO works for real estate websites, and get quality articles that inform and convert.  

Update your website followership with great values through newsletters and blog posts. Engage on social media platforms, groups, and discussions. Put your business out there and watch a stream of leads flow to you like running waters. 

 

Conclusion 

Without a doubt, generating leads irrespective of your level of experience is a daunting task, and can take forever without the proper strategy. If followed with interest, these recommended ideas can be your deal-breaker. 

Seller Leads in Real Estate

Maximizing Online Lead Generation in Real Estate: Key Trends for 2023

As the real estate industry continues to evolve, it's important for real estate professionals to stay up-to-date on the latest online lead generation trends. In the current digital age, having a strong online presence is crucial for attracting potential buyers and sellers and generating leads. In 2023, the following trends are expected to shape the way real estate agents and brokers generate leads online.

Read Story
Seller Leads in Real Estate

Maximizing ROI: How Predictive Analytics Beats Online Ads for Real Estate Lead Generation

Real estate lead generation is a vital aspect of growing any real estate business. Generating quality leads is essential for identifying potential buyers and sellers and building a thriving business. There are several methods of lead generation in real estate, including direct mail, cold calling, and online advertising.

Read Story
Seller Leads in Real Estate

10 Tips for New Real Estate Agents to Get Listings Fast: Gaining a Competitive Edge with Predictive Analytics

As a new real estate agent, getting listings can be a challenge. With so many established agents already in the market, it can be difficult to stand out and attract potential clients. However, there are several tips and tricks that you can use to get listings fast and build your business.

Read Story
Seller Leads in Real Estate

6 Effective Methods for Generating Seller Real Estate Leads

Generating leads is essential for any real estate agent looking to make a sale. In today's real estate market, competition is high, and standing out from the crowd can be challenging. Finding potential sellers and gaining their attention requires creativity and consistency in your approach.

Read Story
Seller Leads in Real Estate

The Ultimate Guide to Converting Real Estate Leads

Converting real estate leads can be a challenging task, but it is one of the most important aspects of growing your real estate business. Whether you are an established agent or just starting in the industry, learning how to convert leads can help you close more deals and increase your revenue.

Read Story
Seller Leads in Real Estate

The Power of Testimonials: 5 Ways for Realtors to Collect Reviews and Boost Their Reputation

As a realtor, your reputation is everything. Your clients are relying on your expertise to find the right property for them or sell their home for the right price. One way to build your reputation and attract new clients is by collecting testimonials and reviews from your past clients.

Read Story
Seller Leads in Real Estate

Why Knowing the Homebuyer Journey is Key to Real Estate Sales Success

As a real estate agent, your success depends on your ability to connect with potential clients and nurture them into satisfied homeowners. In order to do this effectively, it's essential that you understand the homebuyer journey and the steps involved in the home buying process.

Read Story
Seller Leads in Real Estate

What Is a CMA in Real Estate and Why Is It Important for Real Estate Agents?

When it comes to buying or selling a property, one of the most important factors to consider is the property's market value. The market value of a property is the amount that a willing buyer and a willing seller would agree upon in an open market.

Read Story
Seller Leads in Real Estate

Mastering Real Estate Cold Calling: 5 Proven Strategies for Generating Leads

When it comes to real estate sales, cold calling can be an effective tool to generate leads and find potential clients. However, it's important to approach cold calling in the right way to make it successful.

Read Story
Seller Leads in Real Estate

10 Proven Strategies for Nurturing and Converting your Leads

As a real estate professional, one of the biggest challenges you face is converting leads into paying customers. While generating leads is an essential part of your job, it's equally important to nurture those leads and build a relationship with them to ensure a successful transaction.

Read Story
Seller Leads in Real Estate

Secrets to Winning Real Estate Listings: Strategies for Standing Out, Marketing, and Selling Effectively

Winning real estate listings is essential for real estate agents and brokers who want to grow their business and increase their income. In this blog, we will cover the top tips for winning real estate listings, including how to prepare for a listing presentation, how to differentiate yourself from the competition, and how to effectively market and sell the property.

Read Story
Seller Leads in Real Estate

Winning Ways to Get Sellers to List with You Now: Strategies for Real Estate Agents

In a competitive real estate market, getting potential sellers to choose you as their agent can be a daunting task. However, there are certain steps that you can take to persuade potential clients to list their properties with you. Below are some tips to help you get sellers to list with you now.

Read Story
Seller Leads in Real Estate

Digital Connection, Human Connection: Navigating Real Estate Relationship Building in the Digital Era

In the world of real estate, relationships are everything. From connecting with buyers and sellers to establishing partnerships with other agents, a successful career in real estate depends on building and maintaining strong relationships.

Read Story
Seller Leads in Real Estate

Navigating the Competitive World of Real Estate: Dos and Don'ts for Agents

Being a successful real estate agent takes more than just a license and a smile. It takes hard work, dedication, and a strategic approach to build and maintain a successful real estate business. Whether you're a new agent just starting out or a seasoned professional, these dos and don'ts will help you stay on track and achieve your goals.

Read Story
Seller Leads in Real Estate

Tips for Building a Winning Attitude in Real Estate

Being a successful real estate agent requires more than just knowledge of the industry and a willingness to work hard. It requires a positive attitude and a strong sense of professionalism that sets top performers apart from the rest of the field.

Read Story
Seller Leads in Real Estate

Maximizing Sales Opportunities: How to Encourage Sellers to Take Action in Real Estate Deals

As a real estate professional, you know that time is money. The longer a property sits on the market, the more it costs in terms of advertising, staging, and other expenses. Therefore, it's essential to get a seller to take action now if you want to close a deal quickly and efficiently.

Read Story
Seller Leads in Real Estate

The Power of Persistence: How Consistent Follow-Up Can Drive Success for Real Estate Agents

As a real estate agent, your success depends on your ability to consistently generate new business and close deals. While there are many factors that contribute to this success, one of the most important is persistence and follow-up.

Read Story
Seller Leads in Real Estate

10 Real Estate Email Templates for Lead Follow-Up: Connect with Your Leads and Build Strong Relationships

Here are 10 real estate email templates for lead follow-up. Each template is designed to be customizable so that you can tailor it to your specific audience and needs. Remember to include a clear call-to-action in each email to encourage your leads to take the next step.

Read Story
Seller Leads in Real Estate

The Ultimate Guide to Lead Generation: 10 Habits for Real Estate Agents

As a real estate agent, generating leads is crucial for building a successful career. However, with so many different strategies and tactics out there, it can be challenging to know where to start. In this blog, we'll cover 10 essential lead generation habits that all real estate agents should adopt.

Read Story
Seller Leads in Real Estate

Navigating the Post-Pandemic Real Estate Market: Strategies for Successful Lead Generation

The COVID-19 pandemic has had a profound impact on the real estate market, causing a significant shift in how people buy and sell homes. As a real estate agent, it's essential to understand the new landscape and develop a marketing strategy that takes advantage of the latest trends.

Read Story
Seller Leads in Real Estate

Top Reasons Homeowners Are Selling Their Houses Right Now

The current real estate market seems to stay pretty unpredictable, but one thing stays consistent, sellers will sell, but who are most likely to be the sellers in the current market?

Read Story
Icon