REAL ESTATE
June 14

Why You Should Buy Predictive Seller Leads for Real Estate

Chief Editor

Without a doubt, AI is shaping and changing the world drastically. Over the past decade, the digital marketing space has seen an influx of intelligent tools for daily marketing on the internet, and it seems that the end isn't even near.  
 
With constant growth and development in the machine learning space, tools are constantly designed and developed to take away traditional methods of analyzing data and forecasting. A significant aspect of decision making through a process better known as predictive analysis. 
 
This analytical technique, predictive analytics, is used to identify, with a considerable high degree of probability, through the analysis of data, to predict what might happen in the nearest future.  
 
Today, real estate marketers use the predictive system to deliver what their clients want before they even know it themselves. The predictive analytics tools help huge businesses to achieve their goals. We have businesses like a furniture retailer, real estate etc. They make use of these tools to reach their customers intelligently. 
 
Several ways exist for real estate specialists to leverage on this technology to make their works easier. From lead generation and property generation, then through to lead nurturing and property analysis, also to buyer-to-seller matching and lastly to closing deals. Without a doubt, predictive analytics will allow agents to do more real estate business in less time. 
 

What Is Predictive Analytics? 

 
In simple terms, predictive analytics is using past and present big data to make reliable predictions about the future. AI and machine learning technology have really helped allow predictive analytics to help build on traditional real estate analytics. This has been especially useful predicting which homeowners are most likely to sell., which in turn helps realtors tremendously by being "first in the door" when reaching out. 
 
Traditional analytics gives a lending hand by showing agents and investors on how and why we stand where we stand in real time mostly through big data analysis. Predictive analytics tools take this analysis by catapulting us to the next level so as to predict future outcomes based on how the past and present events took place. 
 

Why Predictive Analytics is Important for Real Estate Generation 

 

Helps Real Estate Investors and Agents to Understand their Customers Behavior and Journey 

 
For most future homeowners, their journey starts online. Often, you'll not find them reaching out to real estate professionals or agents until later in their journey when they're profound about what they're in search of. 
 
With predictive analytical tools agents can utilize this online user data to comprehensively understand the journey of their prospective customer. Real estate professionals can use these tools to categorize users, such as first time buyers, real estate investors and homeowners, and direct their property match to them respectively. 
 

Helps Investors Find Appropriate Properties

 
Real estate investors can also use predictive analytics to search properties through reliable data. For real estate investors, location of property is important while searching for their next lucrative investment. With heatmap analysis, forecast trends, and GIS, a subtool of predictive analytic systems, real estate investors are provided with information that will help inform their choice.  
 

To Generate Buyer and Seller Leads 

 
Traditionally, agents always had to market the products themselves so that people who are interested in buying or selling a property can come to them when needed. However, with predictive analytical systems using AI and big data, generating proper leads for the proper clients becomes easier.   
 
In this case, what these predictive analytics system does is to get big data that includes demographics, social, financial, and other types of information you might need and then apply complex analytical models and machine learning algorithms to arrive with great patterns that helps predict – with a very high level of probability and very small error- when homeowners are most likely to sell their home soon. 
 
In layman terms, predictive analytics software is a tool with the power to predict intent. This means that it helps know what your potential clients are thinking about, whether to sell or to buy. 
 

Saves Time and Money 

 
Imagine the amount of time and money you have to put into analyzing data and arriving at a probable decision as a real estate investor or agent. Predictive analytical systems save you the time of checking through huge datas to determine suitable houses for suitable home owners, suitable investment opportunities for suitable locations and suitable home sellers for suitable buyers. It just saves you the headache with generating and analyzing all this information all by yourself.  
 

Helps to Reduce the Risk 

 
Compared to other investments such as stocks, and cryptocurrencies with higher risk, real estate investing comes with a lower risk, but that does not nullify the risk involved totally. By providing reliable return on investments through investment metrics which are based on past data and expected future trends, predictive analytics further lowers your risk significantly. 
 

What You Should Know as a Real Estate Agent when Using Predictive Analytics 

 
Foremost, eradicate the thought that AI and machine learning, according to popular belief will make you insignificant in the real estate industry - that’s never happening. What will happen is that AI, through instruments like machine learning, data processing and analysis, and predictive analytics will help simplify your job, making it easier to generate and nurture leads, and making lucrative decisions with regards to real estate investments.  
 
There are a million marketing tools based platforms available to real estate agents that offer predictive analytics. However, some of the best companies that provide this are Offrs, as well as its neighbor, SmartZip, which provides similar service as the former. 
 
Offrs is a lead generation and marketing platform that uses predictive analytics to anticipate future sellers for a whole year (12 months). They help sell individual market areas to real estate agents, while also targeting home sellers. 
 

Why You should Try Offrs  

 
Offrs works by getting real estate leads primarily through predictive analytics and AI. Offrs pulls data from providers like CoreLogic, ATTOM, Experian, Cole, tax records, and also Quicken loans. Offrs utilizes existing data, while analyzing consumer behavior in an attempt to predict the probability that a homeowner may sell their home in the next 6 to 12 months. 
 
Thereafter, they go ahead to share some of these insights on each lead with their respective agent. The platform claims that their algorithms are more than 70% accurate in most markets. Offrs also uses some Facebook demographic targeting to generate leads.These leads go into the Offrs CRM backend, but you can decide to move the data to either a dialer or a CRM via the csv file. 
 

Why You Should Try SmartZip  

 
SmartZip utilizes big data and predictive analytics to decide people who might list their homes in the next 6 to 12 months. The company just simply analyzes a long list of variables about individual properties and local markets to generate recommendations. However, these data points are burned using algorithms, all it does is direct agents to 20 percent of homeowners who are most likely to sell their properties in the near future. It just makes it easy to coordinate good campaigns and convert leads to listings. 
 

Conclusion 

 
Predictive analytics solutions makes it easy for you to get clients effortlessly, and also close sales. As said earlier, predictive analytics is becoming more prominent in the real estate world. Incorporating this into your everyday will absolutely be beneficial in the long run if utilized correctly. But always remember, no matter what type of marketing you are pursuing, add a little bit of your personal touch, combining technology and your brain will give you massive results. 

Seller Leads in Real Estate

Unlocking Success in Rental Property Investments: A Comprehensive Guide to Evaluating Potential Properties

Investing in rental properties can be a lucrative venture, providing a stable income stream and long-term wealth accumulation. However, to maximize your potential returns and make informed investment decisions, it is crucial to carefully evaluate potential rental properties.

Read Story
Seller Leads in Real Estate

Real Estate Investing Mastery: Expert Tips to Supercharge Your Portfolio Growth

Investing in real estate, particularly rental properties, can be a lucrative way to grow your wealth over time. However, it requires careful planning, analysis, and execution to build a successful real estate portfolio.

Read Story
Seller Leads in Real Estate

Mastering Real Estate Investing: Navigating the Pitfalls of New Investors

Investing in real estate can be an exciting and potentially lucrative venture. The promise of passive income, wealth creation, and financial freedom often lures new investors into the realm of real estate. However, navigating this complex and dynamic industry requires knowledge, careful planning, and avoiding common pitfalls.

Read Story
Seller Leads in Real Estate

"The Tenant's Wishlist: A Comprehensive Guide for Property Investors to Meet Tenant Demands and Maximize Rental Success"

Investing in rental properties can be a lucrative venture, but understanding what tenants truly desire is crucial for success. This guide aims to provide property investors with a comprehensive understanding of tenant preferences, enabling them to make informed decisions when acquiring and managing rental properties.

Read Story
Seller Leads in Real Estate

Decoding Rental Property Depreciation: A Complete Guide for Financial Success

Owning a rental property can be a lucrative investment, but it also comes with various financial responsibilities. One of the essential aspects of managing rental properties is understanding how to handle depreciation. Depreciation allows you to deduct the cost of wear and tear on your property over time, reducing your taxable income and increasing your potential for long-term financial gains.

Read Story
Seller Leads in Real Estate

What Is House Hacking and Would It Work for Me?

House hacking can come in several forms. It could mean you have a single-family dwelling and you rent out a guest bedroom. Or maybe you own a duplex and rent out one side to someone else. Either way, that’s what house hacking is.

Read Story
Seller Leads in Real Estate

Here’s How to Snag Unlisted Properties

The best deals aren't published. As any smart investor knows, you have to go below the surface to find off-market opportunities that make it possible to close without competition. What is an off-market listing? Off-market real estate refers to any property that is being sold outside of the conventional "listing" process.

Read Story
Seller Leads in Real Estate

Real Estate Investor FAQs

This Real Estate Investor FAQ blog covers questions on How to: get started in real estate investing, Types of real estate investors, Real estate wholesaler, short-term rental income, reducing your tax liability, types of financing, and hard money loan.

Read Story
Seller Leads in Real Estate

Start Your House Flipping Business the Right Way

Many who are interested in real estate investing want to get into the house-flipping business. It looks fun, and if you watch all the flipping shows on television, you might even think that it’s easy.

Read Story
Seller Leads in Real Estate

What You Need to Know About Short-Term Rentals

Are you considering turning a property you already own into a short-term rental? Perhaps you are a real estate investor actively looking for properties that would fit well in this niche. Regardless, you will need to make sure you know the ins and outs of these types of rental properties before getting started.

Read Story
Seller Leads in Real Estate

What Is Wholesaling in Real Estate and Is It Right for Me?

Anyone interested in real estate investment has probably come across multiple ways to get started. Some people flip houses, while others rent out properties. Another method to make money with real estate is through wholesaling.

Read Story
Seller Leads in Real Estate

Maximizing Your Potential: 10 Effective Strategies for Real Estate Lead Generation and Conversion to Reach 6 Figures

Real estate lead generation and conversion is a crucial aspect of building a successful real estate business. In today's competitive market, it is essential to have a strategic plan to generate and convert leads effectively.

Read Story
Seller Leads in Real Estate

Revolutionizing Real Estate Marketing: How SmartZip's Predictive Platform Gives Agents and Teams a Competitive Edge

Real estate is a highly competitive industry, and it can be challenging for agents and teams to stand out from the crowd. That's why many real estate professionals turn to SmartZip, a leading provider of predictive marketing solutions, to help them boost their visibility, generate more leads, and close more deals.

Read Story
Seller Leads in Real Estate

Boosting Your Real Estate Business with Reach150: The Benefits of Online Reviews and Testimonials

Real estate agents face a challenging and highly competitive market. With so many options available to homebuyers and sellers, it can be difficult for agents to differentiate themselves from the crowd. One way to do this is by leveraging online reviews and testimonials. This is where Reach150 comes in.

Read Story
Seller Leads in Real Estate

Maximizing Email Response Rates in Real Estate: Tips and Best Practices

The real estate industry is highly competitive, and it can be challenging to capture the attention of potential clients. However, email marketing is a cost-effective and efficient way to reach out to prospects, establish relationships, and promote your business.

Read Story
Seller Leads in Real Estate

10 Powerful Real Estate Marketing Ideas to Attract More Clients

Real estate marketing is a vital component of any successful real estate business. The industry is constantly evolving, so it's important to stay up-to-date with the latest marketing strategies to ensure you're reaching potential clients effectively.

Read Story
Seller Leads in Real Estate

5 Steps to Nurturing Your Past Clients and Sphere of Influence in Real Estate

Real estate is a highly competitive industry, and building long-term relationships with past clients and sphere of influence can help you stand out from the competition.

Read Story
Seller Leads in Real Estate

Unlocking Real Estate Lead Generation: Proven Strategies for Success

Real estate lead generation is the process of finding potential buyers or sellers who may be interested in your services. As a real estate agent or broker, it is essential to generate leads consistently to keep your business thriving.

Read Story
Seller Leads in Real Estate

Sphere of Influence Real Estate Marketing: Building Relationships for Lasting Success

Sphere of Influence (SOI) real estate marketing is a strategy used by real estate agents to grow their business by tapping into their existing networks. The SOI refers to the people in an agent's personal and professional circles, such as friends, family, colleagues, and past clients.

Read Story
Seller Leads in Real Estate

Digital Trust: How Real Estate Agents Can Build a Positive Reputation Online

The real estate industry has undergone significant changes in the past decade, particularly with the advent of digital technology. The internet has provided agents with a wealth of information and tools to streamline their work and reach a wider audience.

Read Story
Seller Leads in Real Estate

Maximizing Your LinkedIn Presence: Best Practices for Real Estate Agents

LinkedIn is a valuable social media platform for real estate agents to connect with potential clients, build their personal brand, and showcase their expertise. With over 700 million users, LinkedIn offers a vast network of professionals that can help agents grow their business.

Read Story
Icon