REAL ESTATE
September 25

Real Estate Predictive Analytics: offrs Agents Take The Lead

Editor

Note from the Editor: If you're not yet using a real estate CRM for your lead generation tools and practices, then check out MoxiWorks!

 

In The Real Estate Predictive Analytics Battle, Agents Win

Real estate predictive analytics is a relatively new field but remains a highly contested one. And while the goal is somewhat the same for each of the real estate lead generation websites (we'll get into the differences between types of real estate listing leads later), the approach that each real estate lead generator takes to hit the goal isn't the same. It's in these differences in approach that we see an increasingly widening degree of listing leads to be had. With some relying on public data, paid or volunteer consumer input, artificial intelligence to analyze consumer actions, a combination of each of these and so on, it's easy to see how the various seller leads can get jumbled together. Yes, any lead is a good lead, but what about great leads?

This leads to a discussion around convertibility (the warmth or readiness of the lead to work with you and your brand). You see, most real estate lead generation services stop well short of the finish line, leaving you to push through on what could be hundreds or thousands of homeowner names. offrs has, from the start, innovated our core offering (as well as the usability of our products) to help identify the most motivated home sellers. This philosophy is baked into our product, but the peer marketplace for real estate predictive analytics helps drive competitive innovations that extend out into the foreseeable horizon. And the winners in that scenario, no matter how it plays out... are the agents. The only thing preventing their success using predictive analytics... is not using it.

 

The Great AI Chasm In Real Estate Leads

Like any players at pivotal points in history, there are those agents that advance forward with new technologies or methodologies... and then there are those that hold strong to traditional tools and approaches. It's certainly easy to see, with all of the tech we've seen come and go over the years, how agents (or the populous in general) can become overwhelmed with the saturation of "amazing, game-changing tech" and underwhelmed with the performance of these tools or their lack of significant impact on their business. But there are some advances, behemoth changes with sweeping momentum behind them that simply cannot be ignored. Business Intelligence leveraging AI (Artificial Intelligence) to predict future outcome likelihoods is one of these.

AI-based business intelligence has for the past several decades helped to build the foundations of our economy, proving over and over again that split-second, around-the-corner insights on an otherwise difficult-to-plot, hugely dynamic marketplace, are gold. But as we mentioned at the top of the article, if you're not leveraging lead generation for real estate, then you're missing out on multiple fronts. First, you're losing the predicted lead and the income around that transaction (including any future business and/or referrals). Then, you're essentially feeding your competition (instead of starving it). It's here where we see the great AI chasm splitting our industry... one half leveraging traditional tools as well as AI and choking out the other side... and the other side staying the course and being exponentially robbed of leads.

 

Where The Lines Are Drawn

So who determines the access to lead generation for real estate agents? Well, since offrs not only leads the pack in lead qualification methodologies but also provides those real estate leads in the form of exclusive territories, then you the agent do. That is, if you're working with offrs, then you've gained exclusive insights into who is looking to sell their home over the next twelve months. Otherwise, if you're working with another provider of real estate seller leads, then you're likely sharing the data with countless hundreds of other agents working your area. And what good is a treasure map if it's either poorly plotted or given out to hundreds of other treasure hunters? This is all to say, the line began at the top of this article and ends at the bottom. Whether you venture forward as the leading real estate lead conversion specialist in your territory... well, that's up to you. =)

Okay, that's pretty harsh, but really, that's the nature of it, right? There are those that take the lead and there are those that waited for it to happen to them. offrs has already been tracking homeowner data in your region and it's just a matter of plugging your brand into the offrs real estate lead generation pipeline. From there, we set you up with the best lead conversion strategies gathered from the top-producing agents across the nation and begin the process of lead conversion throughout your farm. It's a proven system that works very well with existing real estate lead conversion strategies. We've even built team lead routing tools that aid team leaders with distribution of inbound real estate agent leads and multichannel lead conversion touches over time by each of the members of the team.

 

Winning Strategies

There are a lot of ways to work the business. Be it through brand-building to build trust and make leads easier to convert or even come to you, there's farm expansion which plays out like a numbers game, casting a wider net, there's multi-touch marketing that seeks persistence and top-of-mind awareness which can actually plant the idea of future business together... all sorts of strategies that work well (and work well together). Most often, an agent will do what they've always done or fall into a strategy based on what they can handle operationally or financially at the time. This is a polite way to say... most agent strategies consist of doing what we've always done or doing something because it's easier or cheaper at this moment. It's easy to see how these too work well together, just in the wrong direction.

This said, the best strategy you can put into play is one that pushes the envelope and, more specifically, pushes you ahead of the envelope. You see, that huge wave we spoke of earlier... the behemoth change in the industry that's beginning to sweep through RE and redistribute leads to those that know how to ride it... you're now aware of it. And knowing this now puts you in charge of your own destiny. Because a winning strategy certainly can't be knowing that your competitor gained an AI tool sifting through the homeowners in your neighborhood and selecting the creme of the crop for themselves... while you work them manually in the background. This is not a winning strategy. But what about the cost? Well, it's likely not what you think. offrs has worked hard to make lead generation real estate tools that are accessible, not just powerful. Book your demo now.

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or home seller marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

Seller Leads in Real Estate

Unlocking Success in Rental Property Investments: A Comprehensive Guide to Evaluating Potential Properties

Investing in rental properties can be a lucrative venture, providing a stable income stream and long-term wealth accumulation. However, to maximize your potential returns and make informed investment decisions, it is crucial to carefully evaluate potential rental properties.

Read Story
Seller Leads in Real Estate

Real Estate Investing Mastery: Expert Tips to Supercharge Your Portfolio Growth

Investing in real estate, particularly rental properties, can be a lucrative way to grow your wealth over time. However, it requires careful planning, analysis, and execution to build a successful real estate portfolio.

Read Story
Seller Leads in Real Estate

Mastering Real Estate Investing: Navigating the Pitfalls of New Investors

Investing in real estate can be an exciting and potentially lucrative venture. The promise of passive income, wealth creation, and financial freedom often lures new investors into the realm of real estate. However, navigating this complex and dynamic industry requires knowledge, careful planning, and avoiding common pitfalls.

Read Story
Seller Leads in Real Estate

"The Tenant's Wishlist: A Comprehensive Guide for Property Investors to Meet Tenant Demands and Maximize Rental Success"

Investing in rental properties can be a lucrative venture, but understanding what tenants truly desire is crucial for success. This guide aims to provide property investors with a comprehensive understanding of tenant preferences, enabling them to make informed decisions when acquiring and managing rental properties.

Read Story
Seller Leads in Real Estate

Decoding Rental Property Depreciation: A Complete Guide for Financial Success

Owning a rental property can be a lucrative investment, but it also comes with various financial responsibilities. One of the essential aspects of managing rental properties is understanding how to handle depreciation. Depreciation allows you to deduct the cost of wear and tear on your property over time, reducing your taxable income and increasing your potential for long-term financial gains.

Read Story
Seller Leads in Real Estate

What Is House Hacking and Would It Work for Me?

House hacking can come in several forms. It could mean you have a single-family dwelling and you rent out a guest bedroom. Or maybe you own a duplex and rent out one side to someone else. Either way, that’s what house hacking is.

Read Story
Seller Leads in Real Estate

Here’s How to Snag Unlisted Properties

The best deals aren't published. As any smart investor knows, you have to go below the surface to find off-market opportunities that make it possible to close without competition. What is an off-market listing? Off-market real estate refers to any property that is being sold outside of the conventional "listing" process.

Read Story
Seller Leads in Real Estate

Real Estate Investor FAQs

This Real Estate Investor FAQ blog covers questions on How to: get started in real estate investing, Types of real estate investors, Real estate wholesaler, short-term rental income, reducing your tax liability, types of financing, and hard money loan.

Read Story
Seller Leads in Real Estate

Start Your House Flipping Business the Right Way

Many who are interested in real estate investing want to get into the house-flipping business. It looks fun, and if you watch all the flipping shows on television, you might even think that it’s easy.

Read Story
Seller Leads in Real Estate

What You Need to Know About Short-Term Rentals

Are you considering turning a property you already own into a short-term rental? Perhaps you are a real estate investor actively looking for properties that would fit well in this niche. Regardless, you will need to make sure you know the ins and outs of these types of rental properties before getting started.

Read Story
Seller Leads in Real Estate

What Is Wholesaling in Real Estate and Is It Right for Me?

Anyone interested in real estate investment has probably come across multiple ways to get started. Some people flip houses, while others rent out properties. Another method to make money with real estate is through wholesaling.

Read Story
Seller Leads in Real Estate

Maximizing Your Potential: 10 Effective Strategies for Real Estate Lead Generation and Conversion to Reach 6 Figures

Real estate lead generation and conversion is a crucial aspect of building a successful real estate business. In today's competitive market, it is essential to have a strategic plan to generate and convert leads effectively.

Read Story
Seller Leads in Real Estate

Revolutionizing Real Estate Marketing: How SmartZip's Predictive Platform Gives Agents and Teams a Competitive Edge

Real estate is a highly competitive industry, and it can be challenging for agents and teams to stand out from the crowd. That's why many real estate professionals turn to SmartZip, a leading provider of predictive marketing solutions, to help them boost their visibility, generate more leads, and close more deals.

Read Story
Seller Leads in Real Estate

Boosting Your Real Estate Business with Reach150: The Benefits of Online Reviews and Testimonials

Real estate agents face a challenging and highly competitive market. With so many options available to homebuyers and sellers, it can be difficult for agents to differentiate themselves from the crowd. One way to do this is by leveraging online reviews and testimonials. This is where Reach150 comes in.

Read Story
Seller Leads in Real Estate

Maximizing Email Response Rates in Real Estate: Tips and Best Practices

The real estate industry is highly competitive, and it can be challenging to capture the attention of potential clients. However, email marketing is a cost-effective and efficient way to reach out to prospects, establish relationships, and promote your business.

Read Story
Seller Leads in Real Estate

10 Powerful Real Estate Marketing Ideas to Attract More Clients

Real estate marketing is a vital component of any successful real estate business. The industry is constantly evolving, so it's important to stay up-to-date with the latest marketing strategies to ensure you're reaching potential clients effectively.

Read Story
Seller Leads in Real Estate

5 Steps to Nurturing Your Past Clients and Sphere of Influence in Real Estate

Real estate is a highly competitive industry, and building long-term relationships with past clients and sphere of influence can help you stand out from the competition.

Read Story
Seller Leads in Real Estate

Unlocking Real Estate Lead Generation: Proven Strategies for Success

Real estate lead generation is the process of finding potential buyers or sellers who may be interested in your services. As a real estate agent or broker, it is essential to generate leads consistently to keep your business thriving.

Read Story
Seller Leads in Real Estate

Sphere of Influence Real Estate Marketing: Building Relationships for Lasting Success

Sphere of Influence (SOI) real estate marketing is a strategy used by real estate agents to grow their business by tapping into their existing networks. The SOI refers to the people in an agent's personal and professional circles, such as friends, family, colleagues, and past clients.

Read Story
Seller Leads in Real Estate

Digital Trust: How Real Estate Agents Can Build a Positive Reputation Online

The real estate industry has undergone significant changes in the past decade, particularly with the advent of digital technology. The internet has provided agents with a wealth of information and tools to streamline their work and reach a wider audience.

Read Story
Seller Leads in Real Estate

Maximizing Your LinkedIn Presence: Best Practices for Real Estate Agents

LinkedIn is a valuable social media platform for real estate agents to connect with potential clients, build their personal brand, and showcase their expertise. With over 700 million users, LinkedIn offers a vast network of professionals that can help agents grow their business.

Read Story