As a realtor, one of the main ways to keep your business going is by generating real estate seller leads. This gives you an expansive database of people who are looking to sell their property, and this is where you come in to help them get that sale.
Leads are the lifeblood of a realtor’s business. The best negotiations and sales strategies will get you nowhere if you don’t have a tried and tested real estate lead generation method that ensures your pipeline is always filled.
Getting real estate seller leads is not an easy process, even for veteran realtors. That’s why we’ve put together a list of the best seller lead generation strategies so you can focus on growing your business and eventually be one of your area’s top realtors.
1. Establish Your Reputation as an Authority
The more people recognize you as an influence or an authority in real estate matters, the faster word will spread about your business. This, in turn, makes it easier for real estate seller leads to come to you.
There is no particular platform where you should do this, whether Facebook, Twitter, LinkedIn, or your own website.
What matters the most is convenience and accessibility: find a populated platform where you are most comfortable putting out content, and put out valuable information on all matters regarding real estate.
This is an excellent way to attract attention to your business and get real estate leads in the process.
2. Work on Your Local Sphere of Influence
It’s no secret that a realtor’s local sphere of influence is one of the best sources for real estate leads, especially early on in the business.
The people in your sphere of influence are already related or acquainted to you in some way, making it easier for you to get information.
You can skip the sales tactics and just go straight to asking them if they or anyone they know are looking to sell property.
It’s easy, efficient, and an effective method for real estate lead generation.
3. Use Technology to Automate Lead Generation
The days of cold calling are behind us. Nowadays, technology gives you plenty of tools to automate getting real estate seller leads so you can focus on the urgent aspects of your business.
Services like Market Leader, SmartZip, and Offrs let you input an area, and they scour all across the Internet to give you real estate leads.
You no longer have to do everything manually. In a competitive environment like real estate, speed and efficiency are key.
4. Use Facebook and Instagram Ads
Facebook and Instagram are two of the most widely used social media platforms, and you’d be doing yourself a disservice by not tapping into the rich market on there.
They have paid ad services that allow you to target potential clients based not just on area, but other categories, like interests, age, and other demographic data.
Facebook Messenger is also a hugely untapped area for real estate lead generation. In fact, Messenger ads get higher response rates than traditional email ads.
So do yourself a favor and start putting out your business on these big platforms, and watch the leads come into your inbox before you know it.
5. Go to Open Houses
The wonderful thing about open houses is that a lot of realtors ignore them in favor of more “sophisticated” real estate lead generation methods.
However, don’t overlook open houses because other sellers also tend to visit these to get a feel for how their competition is faring. By talking to people in open houses, you also open up possibilities to generate real estate seller leads.
Unlike real estate leads that you get over the Internet, open houses let you meet potential clients in person first. This establishes a level of trust that you wouldn’t otherwise get in automated real estate lead generation.
6. Talk to Investors Who Flip Houses
This advice is mainly for those who live in bigger cities with a high real estate turnover rate.
Investors who flip houses are looking to sell them fast at a good price so they can make a profit and move on to the next property.
That means they need agents who have aggressive marketing and sales skills, and as a realtor, those are skills that you should already have in your arsenal.
House flippers are an underrated segment of the population for those looking for real estate seller leads, and by establishing a network with them, you can be one step ahead of the competition.
7. Talk to Your Past Contacts Regularly
Getting real estate leads is not all about meeting new people.
A lot of times, your past clients will know someone who needs a real estate agent. This is where most agents fall short because they are too focused on establishing new connections for real estate lead generation.
Review your client database and note down the people who have the most potential to bring in new business, especially real estate seller leads. This can be based on their status, network, or even their profession.
Reach out to them from time to time, say a few times a year, and establish a connection based on trust and rapport.
By leveraging your existing network, you learn that past clients are also a fantastic source of new business.
The real estate business is a numbers game. There is no such thing as a bad lead; the more leads you have, the more you can grow your business.
Overview
That is why it’s essential to use multiple methods for real estate lead generation because you maximize the opportunity to fill your pipeline. If your real estate pipeline runs dry, it’s only a matter of time before you run out of business.
We hope this article gave you plenty of ideas to get real estate leads. Let us know how they worked out for you!
