REAL ESTATE
November 20

offrs: It's Time To Meet Your Market

Editor

Lead With What You Know

While the example that was put out in the description to this article may have been cute in nature, it does highlight a very sizeable hole in many business models. Without a clear understanding of your market, how can you really be servicing them? Again, not many businesses (certainly smaller operations) know to even ask that question once their business plan came out of the printer. In fact, most businesses small and large seldom do a SWOT (Strength, Weaknesses, Opportunities & Threats) check and those that do, may not be injecting the SMB business intelligence that's available and may solely be relying on web sleuthing. This is all to say, if you're leading with what you know and if you haven't updated what you know, then where are you leading your business?

 

The Big Data Compass Check

We often speak of the direct value of small business intelligence... the one-to-one nature of having access to pertinent info you can use to market to this contact (for example). But, there's more value in a contact profile than a mere destination, right? After all, when you have their name, address, phone number, and... demographic leanings, then you can not only message them, you might be able to message them correctly. In this, the ability to leverage insight on the market you serve and in tailoring your message to better serve them, you're beginning to think big with your data access. While the data that offrs provides doesn't directly chauffeur you to your ideal brand position, the insights afforded by accessing the consistently-updated market intelligence can act as your compass needle, aiding in your navigation towards and through the most opportune waters.

 

Who's Diving In?

With data, you've got to ask yourself who is diving in and reviewing the intelligence around your market. Most business owners look at their relationship with data within a bubble, but the truth of the matter is that data is everywhere and is, right now, being collected, processed and disseminated. Really, it always has been. It's just that the process has become more streamlined and accessible. Accessible to you and accessible to your competition. offrs does provide business intelligence packages that are exclusive, but of course, those packages can become cost prohibitive to most small businesses (those we seek to serve). The good news for you is that you're likely one of the first in your industry and in your region to know this, the bad news is that you may not be the first to employ it in your operation... thus giving your competition the leg up.

 

The Big Easy

Big Data doesn't have to be difficult. First, you can think of it like an extended contact profile for nearly everyone you're seeking to reach with your marketing campaign (to get the full breadth of what we can provide to you, just reach out to one of our data specialists here). Second, you can easily access your licensed data using a standard web browser (like this one you're on now). Yup... easy. And it's inexpensive. Of course, expensive is subjective, but we specifically built our data products with the small business entrepreneur in mind (you)! The question we most often get is "How much does it cost for my area...?" Well, for that, we'd need to look up your area. It's easy. Just connect with one of our specialists and get a head start on gainin or maintaining ground this year!

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or home seller marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

Seller Leads in Real Estate

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

Read Story
Seller Leads in Real Estate

Agent’s Guide To Real Estate Google Ads

Real Estate sales involve a lot of work. You have to find as many strategies that you can to make it a lot easier. Using Google Ads can provide with a completive edge.

Read Story
Seller Leads in Real Estate

Agent's Guide To Real Estate Facebook Marketing

As we know, marketing is key for any business, but especially important for your real estate business.

Read Story
Seller Leads in Real Estate

Lead Generation Tips from Top Agents

Generating leads can be a daunting task. In this article, we are going to be focusing on the most effective and time-efficient lead generation tactics.

Read Story
Seller Leads in Real Estate

11 Elements of a Lead Generating Website

Did you know 70-80% of people research a company online before visiting it or making a purchase?

Read Story
Seller Leads in Real Estate

Best Way for a New Real Estate Agent to Get Leads

As a real estate agent, leads are the best and the easiest way for us to keep business growing.

Read Story
Seller Leads in Real Estate

Best Expired Listing Scripts 2021

Calling expired leads and expired listings is a popular prospecting method for sourcing real estate leads.

Read Story
Seller Leads in Real Estate

14 Unique Real Estate Lead Generation Strategies

Lead generation has never been more exciting. If you haven’t tried anything new, it’s time to venture out.

Read Story
Seller Leads in Real Estate

How to Get More Real Estate Leads

Looking for more real estate leads? We hear you. Check out our lead generation strategy to get you high-quality leads.

Read Story
Seller Leads in Real Estate

How to Choose your Geographical Real Estate Farm

Learn the key things you need to look for in your geographical farm to grow your business.

Read Story
Seller Leads in Real Estate

How To: Generate Listings with Smart Zip

Generating leads that are customized to your company can often be challenging. Fortunately for you, SmartZip offers a robust and specific list of seller leads generated through predictive analytics.

Read Story
Seller Leads in Real Estate

The Future of Bitcoin and Real Estate

Whether you own real estate or own Bitcoin, the future does seem like these two will eventually find it's way into your life. The future of real estate and bitcoin are about to intersect in a big way, and here are a few things to look out for in the coming years.

Read Story
Seller Leads in Real Estate

How to Find and Convert FSBO Leads

Learn how to expand your real estate business by leveraging FSBO leads.

Read Story
Seller Leads in Real Estate

Keys to Building a Successful Marketing Plan for Real Estate Agents

It's hard enough doing the day to day work of a real estate agent and having to invest time in building a marketing plan. This is why so few agents are successful in launching scalable marketing campaigns that bring in quality leads and listings. In order to be successful you must have a plan that outlines the cost, expectations and return on investment.

Read Story
Seller Leads in Real Estate

New Tool for Recruiting Real Estate Agents to your Brokerage

Every Brokerage knows the importance of recruiting new agents. Over 90% of agents change their brokerage in their career, and it's important for any brokerage looking to grow their business to stay in constant contact with top agents in their area.

Read Story
Seller Leads in Real Estate

How to be First in the Door to Win Listings

Over 70% of home owners choose the first real estate agent they meet to list their home. Being first in the door is critical to building a real estate business. Here are a few ways you can move closer to being #1.

Read Story
Seller Leads in Real Estate

How to Generate Real Estate Listing Leads in 2021

Let’s face it, in real estate seller leads rarely – if ever – crop up by chance. The most successful individuals and businesses in the industry use elite-level lead generation tactics – the product of years of toil and innovation. 

Read Story
Seller Leads in Real Estate

The Fastest Ways to Get Real Estate Seller Leads and Listings

Generating Leads takes a strong combination of having good data and good marketing. There are many ways to reach a home owner looking to sell their home, but it takes a diverse and consistent approach to build your brand and be first in the door to new listings.

Read Story
Seller Leads in Real Estate

Predictive analytics isn’t the future-It’s changing our industry TODAY

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.

Read Story
Seller Leads in Real Estate

Offrs.com Launches AI-Powered App Marketplace to Drive Marketing Automation

The Game-Changer Every Agent Has Wanted for Years, but No One Has Delivered until Now

Read Story
Seller Leads in Real Estate

Real Estate Farming - How To Dominate Your Farm In 2021

If you are looking to build and maintain a successful real estate business, you will need to master the skill of geographical farming.

Read Story
Icon