REAL ESTATE
December 26

offrs Real Estate Predictive Analytics - Big Data It's In Your Hands

Editor

 

Real Estate Predictive Analytics (The offrs Edge)

 

As offrs real estate predictive analytics technology improves year-over-year, more-accurately pin-pointing when and where homeowner needs arise, the tools built real estate lead generation have become ideal tools for aligning your services with homeowners in your area (whether they are new or existing clients). There are significant implications with this that should be noted. Being that ours is a relationship-oriented service industry, it's interesting that the ability for Artificial Intelligence solutions (like the core engine of offrs' real estate lead generation services) can identify homeowner patterns to such a pinpoint degree that real estate leads can surface within an agent's own sphere of clientele. The advantage here is not so much who, but when.

 

The Emergence Of Who Vs. When

Let's assume that you know your farm better than anyone else in the region (you know every street, every stop sign, and tree). More importantly, let's assume that you know every homeowner personally. Now, of course, this degree of personal connection is largely reserved for those agents that have lived in and worked their territory to the bone (knocking on doors and really pushing their brand saturation in the neighborhood), but for now, let's say this is the case. Since the property is tied down to an address and since you know that it's only a matter of time before the home sells (whether it's the current owner or the property's heirs), it becomes less a matter of who, but when. And that small detail makes a huge difference. Why?

 

Timing & Real Estate Lead Conversion

As mentioned at the top of this article, while so much emphasis around real estate lead generation is placed on who, you often already know the who. After all, this is your farm, right? Sure, you may not know their phone numbers, their email addresses or social handles, but you know them (or at least of them). Maybe you've met them through a neighbor at a recent bar-b-que or have shared a few passing waves as you make your daily commute. In such instances, you already have an in... it's just a matter of when (as in when you want or need to pounce on that opportunity). We all think it and yet so much of the conversation around lead generation for real estate agents remains locked on a name and phone number. Yes, this is a subtle tweak of the tool, but it is important and can change how useful the tool is or even how the tool is used.

 

Innovating The Screwdriver

To see how minor innovations in how a tool is designed and how a tool is used, let's explore something a little more down-to-earth (an everyday object like the screwdriver). As many shopworkers or hobbyists will attest, the screwdriver doesn't just come in two flavors (either "phillips" or "flathead"). There are in fact countless variations that address subtle but impactful differences in torque, reach, size and so on. Each evolution of the screwdriver addressed a problem or opportunity and it's the latter that we want to focus in on. While the core principles of the screwdriver still remain, new innovations in ratcheted action or even electric screwdrivers made certain, repetitive tasks faster. Did you catch that? At first, innovations in technology will make core functions of the technology (the primary purpose for the tool) easier, but at some point in that evolutionary timeline, easier crosses a threshold and time itself becomes a factor (but so too does the tool's accessibility).

 

Innovation, Time & Accessibility

Okay, so let's draw this back down real estate leads and lead generation for real estate specifically... when offrs first introduced predictive analytics for real estate, predictive analytics was unnecessarily reserved for other, larger industries (FinTech and the banking side of things). This was mainly due to cost and ROI for those that invested in applying AI algorithms to any given marketplace. And yet, there couldn't be a better application for the technology than in the real estate market (for the purposes of lead generation for real estate agents). But more than just leveling the playing field, this shift in accessibility provisioned a powerful, game-changing tool for SMB agents like yourself... it completely disrupted a monopoly of business intelligence, and that's significant. Especially if you're the benefactor of that hand-off.

 

Big Data, Small Business

But what if you didn't know about this shift in Big Data accessibility (from national brands to Jane Doe in Anytown USA)? Well, you do now. offrs has been disrupting the real estate listing leads market through a process of constant and never-ending innovation). Over the past 5 years, we've learned a lot of things, but the most important thing is... no one knows your farm like you do. So how do you, the expert in your region get your hands on these Big Data tools? Well, that's the easy part. Just connect with one of our seller leads strategists and review your current methods for gaining listing leads. They'll be able to help determine which data package is right for you. After all, no business is exactly like yours.

 

Real Estate Predictive Analytics: Where To Now?

Real estate lead generation companies have all largely grown in one direction (the identification of real estate agent leads). But there's so much more that we can learn from all of the data we're looking at. Connections ebb and flow over time, new and interesting patterns immerge from otherwise mathematical chaos. As the leading real estate lead generator, we have an obligation to explore these potentially-rewarding avenues of innovation on your behalf. Of course, we have entire departments dedicated to our core function (generating real estate seller leads), but like the screwdriver itself, we've seen glimpses of potential lead generation capabilities well beyond the more passive real estate lead generation websites we first saw (and later improved upon) when we first entered this space. So what's in store? Don't worry, we'll show you. =) Head on over to offrsdata.com.

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or home seller marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

Seller Leads in Real Estate

Unlocking Success in Rental Property Investments: A Comprehensive Guide to Evaluating Potential Properties

Investing in rental properties can be a lucrative venture, providing a stable income stream and long-term wealth accumulation. However, to maximize your potential returns and make informed investment decisions, it is crucial to carefully evaluate potential rental properties.

Read Story
Seller Leads in Real Estate

Real Estate Investing Mastery: Expert Tips to Supercharge Your Portfolio Growth

Investing in real estate, particularly rental properties, can be a lucrative way to grow your wealth over time. However, it requires careful planning, analysis, and execution to build a successful real estate portfolio.

Read Story
Seller Leads in Real Estate

Mastering Real Estate Investing: Navigating the Pitfalls of New Investors

Investing in real estate can be an exciting and potentially lucrative venture. The promise of passive income, wealth creation, and financial freedom often lures new investors into the realm of real estate. However, navigating this complex and dynamic industry requires knowledge, careful planning, and avoiding common pitfalls.

Read Story
Seller Leads in Real Estate

"The Tenant's Wishlist: A Comprehensive Guide for Property Investors to Meet Tenant Demands and Maximize Rental Success"

Investing in rental properties can be a lucrative venture, but understanding what tenants truly desire is crucial for success. This guide aims to provide property investors with a comprehensive understanding of tenant preferences, enabling them to make informed decisions when acquiring and managing rental properties.

Read Story
Seller Leads in Real Estate

Decoding Rental Property Depreciation: A Complete Guide for Financial Success

Owning a rental property can be a lucrative investment, but it also comes with various financial responsibilities. One of the essential aspects of managing rental properties is understanding how to handle depreciation. Depreciation allows you to deduct the cost of wear and tear on your property over time, reducing your taxable income and increasing your potential for long-term financial gains.

Read Story
Seller Leads in Real Estate

What Is House Hacking and Would It Work for Me?

House hacking can come in several forms. It could mean you have a single-family dwelling and you rent out a guest bedroom. Or maybe you own a duplex and rent out one side to someone else. Either way, that’s what house hacking is.

Read Story
Seller Leads in Real Estate

Here’s How to Snag Unlisted Properties

The best deals aren't published. As any smart investor knows, you have to go below the surface to find off-market opportunities that make it possible to close without competition. What is an off-market listing? Off-market real estate refers to any property that is being sold outside of the conventional "listing" process.

Read Story
Seller Leads in Real Estate

Real Estate Investor FAQs

This Real Estate Investor FAQ blog covers questions on How to: get started in real estate investing, Types of real estate investors, Real estate wholesaler, short-term rental income, reducing your tax liability, types of financing, and hard money loan.

Read Story
Seller Leads in Real Estate

Start Your House Flipping Business the Right Way

Many who are interested in real estate investing want to get into the house-flipping business. It looks fun, and if you watch all the flipping shows on television, you might even think that it’s easy.

Read Story
Seller Leads in Real Estate

What You Need to Know About Short-Term Rentals

Are you considering turning a property you already own into a short-term rental? Perhaps you are a real estate investor actively looking for properties that would fit well in this niche. Regardless, you will need to make sure you know the ins and outs of these types of rental properties before getting started.

Read Story
Seller Leads in Real Estate

What Is Wholesaling in Real Estate and Is It Right for Me?

Anyone interested in real estate investment has probably come across multiple ways to get started. Some people flip houses, while others rent out properties. Another method to make money with real estate is through wholesaling.

Read Story
Seller Leads in Real Estate

Maximizing Your Potential: 10 Effective Strategies for Real Estate Lead Generation and Conversion to Reach 6 Figures

Real estate lead generation and conversion is a crucial aspect of building a successful real estate business. In today's competitive market, it is essential to have a strategic plan to generate and convert leads effectively.

Read Story
Seller Leads in Real Estate

Revolutionizing Real Estate Marketing: How SmartZip's Predictive Platform Gives Agents and Teams a Competitive Edge

Real estate is a highly competitive industry, and it can be challenging for agents and teams to stand out from the crowd. That's why many real estate professionals turn to SmartZip, a leading provider of predictive marketing solutions, to help them boost their visibility, generate more leads, and close more deals.

Read Story
Seller Leads in Real Estate

Boosting Your Real Estate Business with Reach150: The Benefits of Online Reviews and Testimonials

Real estate agents face a challenging and highly competitive market. With so many options available to homebuyers and sellers, it can be difficult for agents to differentiate themselves from the crowd. One way to do this is by leveraging online reviews and testimonials. This is where Reach150 comes in.

Read Story
Seller Leads in Real Estate

Maximizing Email Response Rates in Real Estate: Tips and Best Practices

The real estate industry is highly competitive, and it can be challenging to capture the attention of potential clients. However, email marketing is a cost-effective and efficient way to reach out to prospects, establish relationships, and promote your business.

Read Story
Seller Leads in Real Estate

10 Powerful Real Estate Marketing Ideas to Attract More Clients

Real estate marketing is a vital component of any successful real estate business. The industry is constantly evolving, so it's important to stay up-to-date with the latest marketing strategies to ensure you're reaching potential clients effectively.

Read Story
Seller Leads in Real Estate

5 Steps to Nurturing Your Past Clients and Sphere of Influence in Real Estate

Real estate is a highly competitive industry, and building long-term relationships with past clients and sphere of influence can help you stand out from the competition.

Read Story
Seller Leads in Real Estate

Unlocking Real Estate Lead Generation: Proven Strategies for Success

Real estate lead generation is the process of finding potential buyers or sellers who may be interested in your services. As a real estate agent or broker, it is essential to generate leads consistently to keep your business thriving.

Read Story
Seller Leads in Real Estate

Sphere of Influence Real Estate Marketing: Building Relationships for Lasting Success

Sphere of Influence (SOI) real estate marketing is a strategy used by real estate agents to grow their business by tapping into their existing networks. The SOI refers to the people in an agent's personal and professional circles, such as friends, family, colleagues, and past clients.

Read Story
Seller Leads in Real Estate

Digital Trust: How Real Estate Agents Can Build a Positive Reputation Online

The real estate industry has undergone significant changes in the past decade, particularly with the advent of digital technology. The internet has provided agents with a wealth of information and tools to streamline their work and reach a wider audience.

Read Story
Seller Leads in Real Estate

Maximizing Your LinkedIn Presence: Best Practices for Real Estate Agents

LinkedIn is a valuable social media platform for real estate agents to connect with potential clients, build their personal brand, and showcase their expertise. With over 700 million users, LinkedIn offers a vast network of professionals that can help agents grow their business.

Read Story