REAL ESTATE
August 20

Real Estate Seller Leads: The offrs Secret To SMB Growth

Editor

Real Estate SMB's Thrive On Seller Leads

We've brought to light a lot of the history of real estate and lead generation technology, but the relationship between small-to-medium-sized businesses and a solid inbound lead pipeline are so inter-threaded, that it's nearly impossible to separate your business's bottom-line success from your ability to continuously market your brand and services. Let's go out on a limb and say that your business thrives off of past clients and/or client referrals... your ability to reach out to them and remind them that you are (and always will be) their gal/guy is still imperative to your long-term survivability. And yet, even with this outlier case (where your entire business does not rely on or even include active efforts to generate new leads), you'll nevertheless benefit from a solid data source (updated contact info for referrals, for example, to locate them in this busy world). In a more realistic scenario, your daily operations are likely pulling in new business from all over the spectrum. And this is probably a much healthier scenario to model.

 

In real estate, seller leads are nothing new. It's simple really... they're either buying or selling and they're either a lead or they're not. But, as many agents out there that are working hard to find and convert leads ultimately find out over time... not all leads are the same. So here we have an interesting scenario: real estate survives off of seller leads, but the definition of a lead (buyer or seller) is often misunderstood. Think about it... you just sold a home, so you have a seller lead and a buyer lead that melded time and space (two objects met at the right time)... and job done! But your buyer lead just became a seller lead and your seller lead a buyer lead. They've inverted and the only variable now is the element of time... when each will truly become their destined role. So, this is all to say... if you could identify when this transition (from buyer lead to seller lead and visa versa) is likely to transpire, you could then focus more of your marketing dollars on fewer and more optimally-identified clientele. This is an important distinction to grasp because this means that you are surrounded by leads, and you're simply tasked with discovering which ones are the highest priority to focus in on.

 

What's The Value Of A Seller Lead?

So, technology aside for now, how much is a seller lead worth to your business? Naturally, this depends on how hungry you are. We've all been in situations where you've got your office space, your desk, your phone, business cards and a smile... but then it sets in... where are the calls? Okay, so you work through our sphere (online and offline) and got a steady amount of clients. Awesome! But slowly, the "certain deals" become less certain. In a panic, you call everyone back and... promises. It's a scary prospect. How would you like to have someone on your team next week not only gathering and regularly updating contact info on all of the homeowners in your farm, but going through the list and highlighting (with a highlighter) which ones today are the ones you should call first (knowing that the team member has an unworldly 70% success rate in predicting which homeowners are going to move in the next 6-12 months)? Wouldn't you like to take that teammate to Vegas? ;)

 

And this is the value of a seller lead. As the title of this article implies, the secret to your real estate business's growth is a steady pipeline of inbound leads. We'll up the ante and say... a steady pipeline of warm inbound leads (because remember, these aren't just names... they've been identified on the back end via our algorithm and in many cases, on the front end via our call center's pre-vetting processes as well). Obviously, we're talking a lot about results and really, isn't that the only factor that matters? But let's talk a bit about the process of identifying a lead. As we mentioned, pretty much everyone's a lead in your farm. Short of them passing the property on down through the family for generations to come, the property will eventually sell. And while you're the real estate specialist in that neighborhood, it's yours to lose (at least, if you're claiming it to be yours by truly doing everything you can to identify and own it). Again, it's just about knowing ahead of time when a homeowner is thinking about listing. So let's explore that a bit...

 

How Do You Predict A Seller Lead?

It's quite simple, we listen. Consider this... your best leads come through the grapevine. Someone reputable that you know shares with you, info on someone they know that has expressed interest in a job they've been offered on the other side of town, but... that they'd have to list their home and don't know where to go. They go on to say that their friend's children have moved out for college a year earlier and that in prep for the possibility of listing their home, they're doing some around-the-house fix-ups they've held off on doing for the past few years. That, in a results-sense, is what offrs does. offrs listens to movement in the consumer space, looking for things like changes in careers, changes in family status, and home improvement purchases. We run hundreds of data points through our predictive algorithm and, over the past few years, have honed in which combination of indicators are the best tell-tale signs that someone is going to list their home in the next 6-12 months. It's business intelligence and, as hinted at, it's the secret to thriving in a competitive marketplace.

 

So... are you ready to act on the seller leads offrs can put into your hands? That's a whole other article (conversion preparedness), for now... are you ready to accept the seller leads offrs can put into your hands? Reach on out to your offrs business strategist today and learn what predictive analytics and more specifically, what predictive lead generation could mean for your business this year. It's not magic... it's math. =)

 

 

 

 

 

offrs collects and provides topical insights, statistics, reviews, humor and best practices gathered from real estate professionals and consumer homeowner industry peers. If you're a broker or agent interested in learning more about seller lead generation or automated marketing services and solutions, visit www.offrs.com or continue to browse our growing collection of industry articles at www.offrs.net.
 

Seller Leads in Real Estate

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

Read Story
Seller Leads in Real Estate

How to Choose your Geographical Real Estate Farm

Learn the key things you need to look for in your geographical farm to grow your business.

Read Story
Seller Leads in Real Estate

How To: Generate Listings with Smart Zip

Generating leads that are customized to your company can often be challenging. Fortunately for you, SmartZip offers a robust and specific list of seller leads generated through predictive analytics.

Read Story
Seller Leads in Real Estate

The Future of Bitcoin and Real Estate

Whether you own real estate or own Bitcoin, the future does seem like these two will eventually find it's way into your life. The future of real estate and bitcoin are about to intersect in a big way, and here are a few things to look out for in the coming years.

Read Story
Seller Leads in Real Estate

How to Find and Convert FSBO Leads

Learn how to expand your real estate business by leveraging FSBO leads.

Read Story
Seller Leads in Real Estate

Keys to Building a Successful Marketing Plan for Real Estate Agents

It's hard enough doing the day to day work of a real estate agent and having to invest time in building a marketing plan. This is why so few agents are successful in launching scalable marketing campaigns that bring in quality leads and listings. In order to be successful you must have a plan that outlines the cost, expectations and return on investment.

Read Story
Seller Leads in Real Estate

New Tool for Recruiting Real Estate Agents to your Brokerage

Every Brokerage knows the importance of recruiting new agents. Over 90% of agents change their brokerage in their career, and it's important for any brokerage looking to grow their business to stay in constant contact with top agents in their area.

Read Story
Seller Leads in Real Estate

How to be First in the Door to Win Listings

Over 70% of home owners choose the first real estate agent they meet to list their home. Being first in the door is critical to building a real estate business. Here are a few ways you can move closer to being #1.

Read Story
Seller Leads in Real Estate

The Fastest Ways to Get Real Estate Seller Leads and Listings

Generating Leads takes a strong combination of having good data and good marketing. There are many ways to reach a home owner looking to sell their home, but it takes a diverse and consistent approach to build your brand and be first in the door to new listings.

Read Story
Seller Leads in Real Estate

Predictive analytics isn’t the future-It’s changing our industry TODAY

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.

Read Story
Seller Leads in Real Estate

Offrs.com Launches AI-Powered App Marketplace to Drive Marketing Automation

The Game-Changer Every Agent Has Wanted for Years, but No One Has Delivered until Now

Read Story
Seller Leads in Real Estate

Real Estate Farming - Top 5 Tips To Dominate Your Farm In 2021

If you are looking to build and maintain a successful real estate business, you will need to master the skill of geographical farming.

Read Story
Seller Leads in Real Estate

Getting Your Business 'Down To Speed'

That's right... so much has been written on the topic of ramping up your business. But what if your ideal business momentum was achieved about a mile back? How do you get back to something that worked exceptionally well? Let's review...

Read Story
Seller Leads in Real Estate

Pivot (Making The Right Move At The Wrong Time)

In business, you don't often get the perfect opportunity to make the right move, but that doesn't mean you can't make that move eventually. Let's explore the options you've got for a smooth pivot to the right track.

Read Story
Seller Leads in Real Estate

10 Best Lead Generation Strategies for Real Estate

(Tammy Duggan-Herd) With the breakneck pace at which technology is progressing in the field of real estate (as in many others), it’s no surprise that agents and brokers may feel overwhelmed with deciding what to incorporate into their marketing strategy. Lead generation in particular can pose a challenge in the competitive real estate environment. For this reason, it’s important to take a step back from time to time to remember the bigger picture—the core tactics which hold your game plan together.

Read Story
Seller Leads in Real Estate

Lock It Down: Owning Territory In the SMB Data Revolution

It's a war out there and the first shots have already been fired... but because data is quiet, you haven't seen your competition landing hits on your brand well in advance of 2019...

Read Story
Seller Leads in Real Estate

offrs: It's Time To Meet Your Market

Quick, say aloud everything you know about your market... hard to do. Don't worry, it's a bit of a setup, but the short answer (if you were searching for one) was offrs. Because offrs has the intel on your market. Let's explore...

Read Story
Seller Leads in Real Estate

The Real Estate Lead Generation Giants (offrs & You)

The most amazing happened while you were asleep last night... your real estate lead generation service (offrs) identified multiple homeowners that are likely to sell in the next 6-12 months. Yeah... it's Tuesday and offrs is just doing its thing.

Read Story
Seller Leads in Real Estate

offrs Real Estate Predictive Analytics - Big Data It's In Your Hands

offrs Real estate predictive analytics doesn't just provide you with small business intelligence, it places you ahead of client issues. With offrs, you can provide your services when and where you're needed.

Read Story
Seller Leads in Real Estate

offrs Lead Generation: Real Estate Becomes Personal Once Again

With offrs lead generation, real estate agents can once again focus on relationship-building within their community. How has offrs helped our agents across the board? Let's explore...

Read Story
Seller Leads in Real Estate

offrs Real Estate Agent Leads Save You Money & Time

offrs real estate agent leads grow your business and help you balance your work/life ratio. How can offrs leads help your real estate business and household? Find out here...

Read Story
Icon