REAL ESTATE
January 07

Best of the Bunch: 9 Proven Lead Generation Ideas

Rich Swier

Generating leads is an important aspect of a marketing strategy for any business. However, it becomes even more challenging when it comes to lead generation in the real estate industry. So, if you are a real estate marketer or a business owner looking for the most effective lead generation ideas, you are in the right place.

Why is Lead Generation Important?

Increasing your lead generation helps increase your chances of better ROIs by targeting the right audience and increasing brand awareness amongst them. However, most realtors make a classic mistake of not seeing the woods for the trees.

No marketing strategy in the world is worthwhile if it cannot result in lead generation. Therefore, being a real estate business, you have to get creative in the digital world we live in. Let us look into nine well-known lead generation ideas for your business' sustained growth.

1.    Reaching Out New and Existing Clientele

You can always tap into your existing pool of clients—people who have shown interest in buying or selling properties but could not due to whatever reasons. Go through your database and nitpick potential candidates who might be ready to buy now.

If you have any new listings on the market that may pique their interest, lead with that to entice their attention. Maybe some were short on finances or could not secure a mortgage they could afford.

However, U.S. Federal Reserve has reduced the interest rate to their historic lows, which has made it easier to secure home loans for first-time buyers at low premiums. So, you can use that knowledge to educate both new and previous clients and spark their interest.

2.    Email Marketing Costs Zero

Email marketing is one of the most cost-effective lead generation methods in the digital marketing arsenal. Unlike traditional marketing, where you have to print brochures, flyers, and print media ads, you can use emails as a powerful marketing tool.

You can even categorize your target, both new and existing customers, and pitch the real estate proposition that suits their needs. Moreover, you can ask people to subscribe to your email newsletter via Call-to-Action on your website. This way, whoever subscribes is a potential lead and expects to hear from you about your products and services.

3.    Social Media Platforms

 Social media websites such as Facebook and Instagram can be one of your biggest aids for lead generation. Moreover, you do not need to splash out loads of capital to start generating leads. A little bit of due diligence to research and refine your potential clients' search, and you are good to go.

Facebook and Instagram allow you to create free of cost business pages, and you can also use paid ads services on both platforms. These ads will strategically place your real estate ads to potential clients as per your selection criteria.

Yes, you can select the demographics for which type of clients you wish to target. For example, you can target a specific age group, location, profession, etc. Moreover, you can create polls on Instagram and Facebook to identify potential sellers or buyers.

For example, you can create a poll for "Are you planning to buy or sell a house right now?" Yes or No. Whoever clicks on the yes is a potential lead for you to pursue.

4.    Go Live

You must have heard of digital video marketing; it is one of the most effective lead generation strategies in the present age. According to statistics, clients retain 95 percent of a marketing message delivered via video, whereas they can only retain 10 percent shared by text.

Therefore, you can go live through your website, social media pages, and YouTube to promote a real estate property. For example, you can do a live visit or walkthrough (live showing) of a property and then request interested buyers to contact you by adding a CTA in the video description.

This offers convenience and cost-saving to your clients to see what you are offering from the comfort of their homes. Not only does it offer value, but it increases your chances of gaining consumer loyalty.

5.    Write Blogs

Blogging about your Real Estate Company, services, listings, and success stories can help attract attention. When you write blogs, you can leave a CTA on your blog for the interested buyers or sellers to check your website.

This will help increase traffic on your website, increasing the chances of lead generation, resulting in better ROIs. You can write blogs about real estate listings in a specific location and offer free guides, tips, and updates on what properties are trending in your company's area of business.

6.    Landing Pages

If you are a realtor struggling with lead generation, landing pages can be your savior. You can build a landing page from everything from your real estate website and blog post to video post and property listings.

You can hire a digital marketing agency to help create SEO optimized landing pages for targeted lead generation in real estate. Alternatively, you can simply search for easy-to-use tools online to create one yourself.

7.    Business Networking Online and Offline

Whether via social media, email marketing, or any other method you are using for lead generation in the real estate business, you must start your day by generating more appointments and contracts.

Make it your goal to speak to a couple of new potential clients, some hot leads, and someone you got a referral for every day to make slight progress every day.

8.    Using Real Estate Portals to Your Advantage

Everyone wants to know what is new on the block for sale or the most trending listing etc. However, you must go the other way and find the hidden gems on the real estate portals, which are real estate listings about to expire or have already expired.

Chances are these list-owners made some basic mistakes in their listing and descriptions that resulted in no-sale or interest by the buyers. You can be the savior and help offer some advice and engage their attention to sell their property.

9.    Exploit the Instant Offers

Real estate platforms such as Zillow and Open Door make lucrative instant offers to sell their properties without any hassle or wait. These are the low-ball offers; however, you can use the same tactic to your advantage and make an instant offer to a seller online or offline.

This may help as many would not mind bargaining a bit for speedy service or sellout.

The Take-Away

Apart from the nine lead generation ideas mentioned above, it is always wise to hire expert help. If you are a real estate company struggling to generate leads, contact (enter your company's name here) to help develop a strategy that works best for your business.

 

 

Seller Leads in Real Estate

A Case For Documentation: Tracking Your Marketing Wins (And Losses)

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

Read Story
Seller Leads in Real Estate

How to Choose your Geographical Real Estate Farm

Learn the key things you need to look for in your geographical farm to grow your business.

Read Story
Seller Leads in Real Estate

How To: Generate Listings with Smart Zip

Generating leads that are customized to your company can often be challenging. Fortunately for you, SmartZip offers a robust and specific list of seller leads generated through predictive analytics.

Read Story
Seller Leads in Real Estate

The Future of Bitcoin and Real Estate

Whether you own real estate or own Bitcoin, the future does seem like these two will eventually find it's way into your life. The future of real estate and bitcoin are about to intersect in a big way, and here are a few things to look out for in the coming years.

Read Story
Seller Leads in Real Estate

How to Find and Convert FSBO Leads

Learn how to expand your real estate business by leveraging FSBO leads.

Read Story
Seller Leads in Real Estate

Keys to Building a Successful Marketing Plan for Real Estate Agents

It's hard enough doing the day to day work of a real estate agent and having to invest time in building a marketing plan. This is why so few agents are successful in launching scalable marketing campaigns that bring in quality leads and listings. In order to be successful you must have a plan that outlines the cost, expectations and return on investment.

Read Story
Seller Leads in Real Estate

New Tool for Recruiting Real Estate Agents to your Brokerage

Every Brokerage knows the importance of recruiting new agents. Over 90% of agents change their brokerage in their career, and it's important for any brokerage looking to grow their business to stay in constant contact with top agents in their area.

Read Story
Seller Leads in Real Estate

How to be First in the Door to Win Listings

Over 70% of home owners choose the first real estate agent they meet to list their home. Being first in the door is critical to building a real estate business. Here are a few ways you can move closer to being #1.

Read Story
Seller Leads in Real Estate

The Fastest Ways to Get Real Estate Seller Leads and Listings

Generating Leads takes a strong combination of having good data and good marketing. There are many ways to reach a home owner looking to sell their home, but it takes a diverse and consistent approach to build your brand and be first in the door to new listings.

Read Story
Seller Leads in Real Estate

Predictive analytics isn’t the future-It’s changing our industry TODAY

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.

Read Story
Seller Leads in Real Estate

Offrs.com Launches AI-Powered App Marketplace to Drive Marketing Automation

The Game-Changer Every Agent Has Wanted for Years, but No One Has Delivered until Now

Read Story
Seller Leads in Real Estate

Real Estate Farming - Top 5 Tips To Dominate Your Farm In 2021

If you are looking to build and maintain a successful real estate business, you will need to master the skill of geographical farming.

Read Story
Seller Leads in Real Estate

Getting Your Business 'Down To Speed'

That's right... so much has been written on the topic of ramping up your business. But what if your ideal business momentum was achieved about a mile back? How do you get back to something that worked exceptionally well? Let's review...

Read Story
Seller Leads in Real Estate

Pivot (Making The Right Move At The Wrong Time)

In business, you don't often get the perfect opportunity to make the right move, but that doesn't mean you can't make that move eventually. Let's explore the options you've got for a smooth pivot to the right track.

Read Story
Seller Leads in Real Estate

10 Best Lead Generation Strategies for Real Estate

(Tammy Duggan-Herd) With the breakneck pace at which technology is progressing in the field of real estate (as in many others), it’s no surprise that agents and brokers may feel overwhelmed with deciding what to incorporate into their marketing strategy. Lead generation in particular can pose a challenge in the competitive real estate environment. For this reason, it’s important to take a step back from time to time to remember the bigger picture—the core tactics which hold your game plan together.

Read Story
Seller Leads in Real Estate

Lock It Down: Owning Territory In the SMB Data Revolution

It's a war out there and the first shots have already been fired... but because data is quiet, you haven't seen your competition landing hits on your brand well in advance of 2019...

Read Story
Seller Leads in Real Estate

offrs: It's Time To Meet Your Market

Quick, say aloud everything you know about your market... hard to do. Don't worry, it's a bit of a setup, but the short answer (if you were searching for one) was offrs. Because offrs has the intel on your market. Let's explore...

Read Story
Seller Leads in Real Estate

The Real Estate Lead Generation Giants (offrs & You)

The most amazing happened while you were asleep last night... your real estate lead generation service (offrs) identified multiple homeowners that are likely to sell in the next 6-12 months. Yeah... it's Tuesday and offrs is just doing its thing.

Read Story
Seller Leads in Real Estate

offrs Real Estate Predictive Analytics - Big Data It's In Your Hands

offrs Real estate predictive analytics doesn't just provide you with small business intelligence, it places you ahead of client issues. With offrs, you can provide your services when and where you're needed.

Read Story
Seller Leads in Real Estate

offrs Lead Generation: Real Estate Becomes Personal Once Again

With offrs lead generation, real estate agents can once again focus on relationship-building within their community. How has offrs helped our agents across the board? Let's explore...

Read Story
Seller Leads in Real Estate

offrs Real Estate Agent Leads Save You Money & Time

offrs real estate agent leads grow your business and help you balance your work/life ratio. How can offrs leads help your real estate business and household? Find out here...

Read Story
Icon