REAL ESTATE
January 12

Top 5 Tips For Winning A Listing in Real Estate

Chief Editor

Are you on the verge of giving up on your career as a realtor? Have you tried several techniques but all to no avail? As a listing agent, searching for a homeowner looking to sell a house is one of the most challenging parts, and demands consistent work. The same can be said for winning listings. Most of the time, this may seem so demanding that it appears as though you are fighting an uphill battle. 

Worry less, as in this post, you will be exposed to some proven tips on how to win real estate listings from homeowners as a real estate agent!  

1. Be Strategic 

Winning a listing from a homeowner is not a tea party. Irrespective of your market, getting a listing agreement comes with great effort and diligence. It is a monster challenge, especially newbies in the real estate industry. As a realtor, there is a need to be strategic in one’s approach, else diffused focus will render one’s effort futile and unproductive.  

The most important components of your listing lead strategy should include your target area (the area you are prospecting) and your monthly marketing. If you a newer agent finding their feet, or even an experienced professional in the industry finding yourself with less and less time, there are great resources to get you a list of the homeowners in your area that are most likely to listing within the next 6-12 months. Tools such as Offrs.com and SmartZip make this process effortless using proprietary algorithms so you can continue to do what you do best, build relationships.  

2. Knock Doors 

 A realtor who is ready to win a listing must always be on the lookout. Whether through a digital, traditional medium, or face-to-face, you must always find a way to reach homeowners within or outside your community.  

Door knocking may seem obsolete. But it may come as a little surprise that door knocking has become a great way to generate seller leads, especially if you know how to maximize it. Always ensure that for every door you knock on, you make a lasting impression and create connections. And getting any contact info is a bonus! Whether you are knocking on giant doors or smaller doors – or even virtual doors, you must continue knocking to become a staple in your community. Do this strategically, daily, weekly, and monthly. Even if you are turned down initially, you are gradually building your name as an expert, professional, or authority in the real estate industry.  

3. Data Is King 

Figures don’t lie. There is a need to present data to your homeowner to fully convince him or her and win the listing. From market observation, it has been discovered that realtors who back up their listing presentations with valid and accurate data stand a chance of winning a listing and selling a home faster. You need to include a mathematical database alongside your presentation to serve as an explicit backup. A Community Market Report shows that you are very familiar with your community or immediate location while detailed market statistics show that you are well-conversant with the numbers. 

4. Strengthen Your Personal Connections 

People patronize who they know, love, and trust. Relationships and personal networks are integral to winning a listing from any homeowner. What expertise alone may never do for you, the personal connection will. This is why every realtor needs to have a strong network to successfully win listings. 

A realtor must continuously create and strengthen every relationship; family, friends, and clients. Whether or not they patronize you immediately, you must continuously talk about your business and put your business in the faces of potential clients.  

Through word-of-mouth marketing, you position yourself as an ‘authority’ in the industry which inherently gives you an edge over your competitors. For potential clients to be able to trust you well enough to patronize you, you must be a person of unquestionable integrity in your relationship with clients.  

If you do this continuously, you will gradually make a name for yourself and those who know will begin to get recommendations and referrals. In a competitive market, the best communicator always wins. This means that you know how to communicate effectively with your potential client to win a listing.  You must keep increasing your conversations. The number of leads you generate will be directly proportional to the number of people you talk to. 

5. Offer Free Valuable Contents 

To strategically win a listing from a homeowner, you must always lead from the point of value. People want to know that you are a professional and the only way you can show or prove this is by preparing valuable content for your potential clients. You must ensure that these contents are either educating, solving a need, or meeting the concerns of your potential clients.  

This is one of the surest ways to win the heart of homeowners. If you continue serving your potential clients with useful, valuable, and educative content, your success in the real estate industry is almost guaranteed.    

Conclusively, as I've mentioned earlier, winning listings is not a very easy task, however, if you adhere strictly to these tips and apply them consistently, you are on your way to winning more listings and closing more deals. 

Seller Leads in Real Estate

How to Generate Leads for Real Estate

Need a refresher on how to generate quality leads for your business? We got you covered.

Read Story
Seller Leads in Real Estate

Revive Your Real Estate Lead Generation Results in 2022

Get more listings in 2022 with these proven paid and free methods of boosting your real estate lead generation results.

Read Story
Seller Leads in Real Estate

Guide to Real Estate Social Media Marketing

60% of real estate pros say social media is more important than a website.

Read Story
Seller Leads in Real Estate

Simple and Effective Real Estate Marketing Strategies

Who said real estate marketing has to be complicated to be effective? Let us show you some simples ways to improve your marketing.

Read Story
Seller Leads in Real Estate

How To Get Leads as a Real Estate Agent - 11 Expert Ideas

Best 11 ways to generate more real estate leads for your business that you can start today.

Read Story
Seller Leads in Real Estate

Actionable and Effective Ways to Generate Real Estate Leads

Wanting to take your real estate lead generation game to the next level? We've got you covered.

Read Story
Seller Leads in Real Estate

Secrets To Successful Real Estate Lead Generation

Let us help you generate more leads and grow your real estate business this year with these simple tactics.

Read Story
Seller Leads in Real Estate

Smart Farming 101: A New Approach to Real Estate Farming

Utilize Smart Farming to target to 5% of homeowner who are going to sell this year, not the 95% who aren't.

Read Story
Seller Leads in Real Estate

What is Geographical Real Estate Farming?

The strategy you need to take your real estate career to the next level

Read Story
Seller Leads in Real Estate

10 Tips on How to Get Listings

Need listings? Let us show you some affordable ways to get more sellers in your pipeline.

Read Story
Seller Leads in Real Estate

5 Easy Ways to Buy Real Estate Leads

Wanting to buy leads but don't know where to start?

Read Story
Seller Leads in Real Estate

Why You Should Buy Predictive Seller Leads for Real Estate

Looking for a new ways to generate leads, or just want to get ahead of your competition using AI?

Read Story
Seller Leads in Real Estate

Best Buyer Lead Generation Strategies

Looking for some new ways to generate buyer leads? You're in luck!

Read Story
Seller Leads in Real Estate

5 Clever Ways to Buy Real Estate Leads

Are you interested in buying real estate leads but don’t know how to do it smartly? If yes, then we are here to help you.

Read Story
Seller Leads in Real Estate

SmartZip Launches a Chainlink Node, Bringing Home Value Market Data to Blockchains

We are pleased to announce that SmartZip has launched its own Chainlink node live in production.

Read Story
Seller Leads in Real Estate

Where to Buy the Best Real Estate Leads

There are plenty of places out there to buy leads from, but we have narrowed it down to the top 3 so you don't have to.

Read Story
Seller Leads in Real Estate

Best Seller Lead Generation Strategies

Getting real estate seller leads is not an easy process, even for veteran realtors. That’s why we’ve put together this article.

Read Story
Seller Leads in Real Estate

How to Get Real Estate Clients

To make a sale, you need to find clients first. But where do you go? What should you do? Here are some no-nonsense points on how to get real estate clients.

Read Story
Seller Leads in Real Estate

Realtor's Guide For Real Estate Direct Mail

When it comes to marketing in real estate, most realtors underrate a lot of marketing tools and feel it won't work or it won't yield results. One of the marketing practices I am talking about is investing and utilizing the direct mail campaign.

Read Story
Seller Leads in Real Estate

SmartZip Brings Real Estate Data to the Blockchain with Chainlink

SmartZip will launch a Chainlink node and offer predictive analytics data across decentralized blockchain networks, extending their datasets into emerging blockchain markets and provisioning new types of real estate products and markets.

Read Story
Seller Leads in Real Estate

Agent’s Guide To Email Marketing In Real Estate

Using emails to market your real estate services has a ton of benefits. In this article we cover the most important ones.

Read Story
Icon