REAL ESTATE
April 14

How to Leverage Real Estate Data

Chief Editor

Data is the largest commodity in the entire world — here’s why you should be using it in real estate: 

Data is used by businesses and organizations all over the world to gain customer insight and make smarter decisions.  

The smart use of data is behind the success of top performers in the real estate industry. 

With so much competition out there, when it comes to prospecting, you cannot afford to play the guessing game. 

There are tools that use advanced data analytics such as predictive analytics, which uses available real estate data and homeowner data to uncover patterns and relationships between data. It can then “predict” which homeowners are likely to sell or move, presenting real estate agents with reliable information on prospects and opportunities. 

With capabilities like this, real estate agents can then be proactive in how they work, and be at the right place, at the right time. 

Whether you are new to the industry or a seasoned veteran, you need to become familiar with how to use data to work smarter. 

Instead of waiting for leads to approach you, you have real estate data and homeowner data at your fingertips. Combining your hard work and skills with the right data, you can work smart and achieve more with less. 

What data does for you: 

  • Brings a higher awareness of customer trends (this includes trends not only in metro area, but across the nation)
  • Provides accurate and updated information (usually sources from the multiple listing service, tax assessor, etc.)
  • Efficient marketing (provides marketing lists of the top homeowner leads in your area to save you time and generate a greater ROI)
  • Filtering of information (the best part about homeowner data services is that they sort through consumer databases to provide a efficient and high accurate list of property owners and even homeowner mailing lists)


With consistent use of data, your knowledge and experience compounds. You can track your performance and make improvements along the way. You can also see seasonal trends and patterns to help you strategize for high and low seasons. 

With the use of data, you should start seeing an increase in your ROI.  

Here are some top real estate lead generation and prospecting tools to begin your data-driven prospecting: 

 

SmartZip 

SmartZip is a sophisticated real estate lead generation service that uses a technique called “smart targeting,” which targets the top 20% of homes most likely to sell. It also provides property data, listing data, and tools to help you build your audience and market, and facilitate referrals. It enables data-driving marketing through a CRM, referral tool, testimonial management tool, and functionalities for creating automated marketing campaigns.  

SmartZip also provides real property values based on mathematical modeling. They estimate home values using a patented system called an Automated Valuation Model (AVM). They assess real estate data using different publicly available records such as listing history, area demographics, and property attributes. Using the AVM, SmartZip compares data on local listing prices and local sold prices to come up with a reliable sale price estimate. 

That is just the tip of the iceberg. SmartZip helps level up the way to plan, strategize, think, and market your offerings. 

 

Offrs 

Offrs, the sister company of SmartZip, is a lead generation service that generates property data and listing data for real estate. They also provide input on industry best practices and provide useful insights and stats for real estate agents, such as housing statistics. Their Marketing Planner can assist agents in creating a actionable and realistic marketing strategy based on their area and desired GCI.

Their primary product provider a homeowner database of any zip code in the United States. However, similar to SmartZip, Offrs only provides the top 20% of properties that are most likely to list within the next 12 months. 

 

BoomTown 

BoomTown one of the most widely used platforms by high-performing realtors. It’s a software platform designed specifically for real estate professionals. It helps you generate leads, manage contacts, and run your business smoothly. It helps you manage your database well and easily sort clients by various criteria. 

Customers have praised its UI for being easy-to-use and visually appealing. It’s equipped with a CRM, with an automated email feature, among other options and capabilities.  

Use it to filter property data and listing data, and to record and track your data and activity history. 

 

These tools are an investment in your business and practice. Working with data allows you to work smart and save time, money, and start an upward trend in your ROI. 

It’s just a matter of time before others catch up to the abilities and advantages of advanced analytics. And those who do can achieve more and stay competitive. The best time for you to start learning and using data is now. 

Seller Leads in Real Estate

5 Creative Messaging Ideas for Seasonal Real Estate Postcards

Here are 5 fresh, creative ways to reinvigorate seasonal real estate postcard campaigns and get the response you need – plus bonus tips!

Read Story
Seller Leads in Real Estate

Free Open House Guide & Listing Form for Real Estate Agents

Are you about to host an open house and want to make sure it is a huge success? We have mapped out the tricks to improve your game and bring in the business!

Read Story
Seller Leads in Real Estate

6 Creative Real Estate Farming Ideas to Stand Out

Build deeper relationships with your prospects and earn long-term brand loyalty with these 6 creative real estate farming ideas.

Read Story
Seller Leads in Real Estate

How Agents Turn Low Home Inventory into a Marketing Advantage

Learn how to make low home inventory your marketing secret weapon with low inventory real estate postcards, multi-channel marketing, and captivating messaging.

Read Story
Seller Leads in Real Estate

6 Key Steps to Using LinkedIn for Real Estate Lead Generation in 2022

Learn exactly how to use LinkedIn to get real estate leads, including how to strategically grow your network and how to get your content to stand out.

Read Story
Seller Leads in Real Estate

5 Unique Real Estate Lead Generation Tips to Find Buyers

Use these 5 unique real estate lead generation tips to get ahead of your competition, secure more viable buyers, and successfully grow your business in 2022!

Read Story
Seller Leads in Real Estate

Why CINC Isn’t the Best Choice for Real Estate Lead Generation

Is CINC the best choice for consistently generating high-quality leads? We help you understand why a smarter alternative might be better.

Read Story
Seller Leads in Real Estate

Your 2022 Real Estate Social Media Marketing Plan

Get more leads, grow your brand, and improve your farming results with a creative and comprehensive 2022 real estate social media marketing plan.

Read Story
Seller Leads in Real Estate

How to Build a High-Converting Real Estate Marketing Funnel – Start to Finish

A high-converting real estate marketing funnel can help you build brand awareness and win more business. We’ll show you how to make one, from start to finish.

Read Story
Seller Leads in Real Estate

A Real Estate Business Plan You Can Create in 30-Minutes [With Template]

Create a real estate business plan that will guide your business growth, from sales goals to marketing tactics. Read the full article and use our template now!

Read Story
Seller Leads in Real Estate

5 Tips and Tricks for Real Estate Farming Postcards

Tired of looking like every other realtor? Try these 5 tips for getting your real estate farming postcard campaigns to stand out and produce results.

Read Story
Seller Leads in Real Estate

Boldleads vs. Market Leader: Which is Best for Real Estate Farming?

Market Leader and BoldLeads are leading real estate lead generation platforms, but which one provides the right tools and service to drive farming success?

Read Story
Seller Leads in Real Estate

6 Common Real Estate Farming Challenges

Struggling to grow your real estate business through real estate farming? Here are practical tips for overcoming the top 6 real estate farming challenges.

Read Story
Seller Leads in Real Estate

How Often to Send Direct Mail for Real Estate Marketing

Direct mail is one of the most powerful marketing tools. How often should you send direct mail? We answer this question and give tips for direct mail success.

Read Story
Seller Leads in Real Estate

Real Estate Farming Direct Mail 101

With high response rates and ROI, it’s clear why successful agents still use real estate direct mail postcards. We’ll help you learn exactly how to create and launch successful campaigns!

Read Story
Seller Leads in Real Estate

The Complete Guide to Digital Real Estate Farming

Learn the principles and practices needed to dominate your market through smarter digital real estate farming in our step-by-step guide.

Read Story
Seller Leads in Real Estate

Case Study: How to Improve Your Real Estate Farming Results by 4.6X

Our case study shows exactly how agents can practice smarter real estate farming and improve their results by 4.6X the market average!

Read Story
Seller Leads in Real Estate

How to Generate Leads for Real Estate

Need a refresher on how to generate quality leads for your business? We got you covered.

Read Story
Seller Leads in Real Estate

How to Generate More Real Estate Seller Leads with Predictive Analytics

Real estate predictive analytics are probably your biggest competitive edge in 2022. But how do you use them as an agent? Read the full article to learn.

Read Story
Seller Leads in Real Estate

BoldLeads vs. SmartZip: Which Real Estate Lead Generation Software is Best for You?

We evaluate the features, advantages, pros and cons, user reviews, and more for BoldLeads and SmartZip in this full comparison article. Read now!

Read Story
Seller Leads in Real Estate

Revive Your Real Estate Lead Generation Results in 2022

Get more listings in 2022 with these proven paid and free methods of boosting your real estate lead generation results.

Read Story
Icon