REAL ESTATE
April 15

Agent’s Guide To Real Estate Google Ads

Chief Editor

While houses are part of a human’s basic needs, they can still be difficult to sell. After all, they typically cost a lot. So, buyers need to pause and think about it and even consult their family members before committing. On the other hand, agents need to compete with several others like them for the sales.  

This is why agents try various methods of advertising their services and offerings. One such way that a modern agent can sell houses and lots is through Google Ads.  

 

Why are Google Ads Effective to Real Estate?

Real Estate sales involve a lot of work. You have to find as many strategies that you can to make it a lot easier. Using Google Ads can provide you with the following advantage: 

 

 

1. You can target the best prospective clients as you zero in on intent

When you use Google Advertising, you can get more buyer leads and seller leads in this increasingly digital world. You will find it easier to connect your information to more people, even those who do not currently live in your area.  

Facebook Ads may link you with people in your requested demographics, mostly current location, age, and gender. However, these social media ads often pop up in the background. Your target audience may or may not notice. 

Meanwhile, people use Google when they have an intention to connect with certain information. Someone from outside your targeted location may also seek to purchase property there.  

 

2. You can specify the geography of your target viewers

Even though geography is not always a guarantee, it will still control your reach to people who are actually interested in buying property from you. Real estate marketing often depends on effectively selling property found on a piece of land.  Where that land is located is important.  

 

3. You can add a time range to the campaign

When you use Google, you can adjust your campaign to work for you, even at night. You cannot usually do this when you are physically doing your rounds as a real estate agent. 

 

4. There is no need to bombard potential clients with calls and visits

Some clients love their privacy. So, calling and visiting them at their home or office can provide them with enough anxiety to have them cross out your name from their list of possible agents. You may even get blocked. Real estate marketing does not have to be that outwardly aggressive, but Google advertising still makes it persistent.  

 

5. The campaign is less physically taxing

Because the bulk of your marketing strategies is done online, you don’t have to do many house visits, open houses, and cold calls. The back and forth to connect buyer leads to seller leads can be done mostly online. You can draw potential buyers’ and sellers’ attention to your ability to sell or buy for them.  

 

6. The ads will help you cater to a new breed of buyers and sellers

We are in the 21st century. So, it is no surprise that 42% of home buyers have found their property purchases online. 

 

How to Use Google Advertising to Drive Traffic and Generate Leads  


How does Google work for a real estate agent, anyway? Well, the search engine will post your sponsored ads online, prioritizing them over other search leads. Prospective buyers and sellers will be searching for keywords to connect them to what you have to offer.  

If you are an independent agent, you will have a hard time pitting yourself against big companies without using Google Ads. 

So, let us think about this scenario: 

You want to sell a property located in Juneau, Alaska. When a prospective buyer uses specific search terms such as “homes for sale in Juneau, Alaska,” he will be directed towards ads and the links to the most popular real estate websites (Zillow, Realtor, etc.). If you don’t have an ad, the prospective client will not see a link to your site on the first page, maybe not even on the search results’ second page. 

On the other hand, your Google Ad will place your link right above the rest. Your ad will seamlessly fit into the results, except for a tiny text in bold with “Ad” right before it.  Because of this, the client will more likely click on your ad. Most people believe that the first page of results holds the most relevant information.  

This is the way Google can help you drive traffic towards your website.  

When the prospective buyer is on your website, he can fill out your prepared form on your landing page. You must have created one wherein he can enter his contact details. This is how you make a mailing list of your leads. 

Google Ads help by providing you statistics on how people react to your link. They answer the following questions: 

  • How many unique views did you get over a certain period? 
  • How many did the desired action (signed up for the mailing list?) 

You can take the data and compare it to your actual generated revenue, lead generation, and conversion rate. This way, you can easily see if paying for the ads make a lot of sense for you.  

 

How to Run Google Ads  

Finally, here is a quick guide to running these ads to work for you.  

 

 

  1. Create a business account at Google if you have not done so yet. 
  2. Then go to https://ads.google.com and sign in. 
  3. Check the left-side menu and click on Campaigns.  
  4. Click the plus button to activate sub-options. 
  5. Choose New Campaign.  
  6. View the available goals and click the ones that suit your real estate needs.  
  7. Build on the Google ad campaign according to those needs. 


Creating the campaign is simple enough. Google is pretty user-friendly. So, you just need to read carefully and follow instructions. 

Make sure you use powerful ad words and continue adding to these keywords according to your search reports. Moreover, allocate your budget well if you are seeking both buyer leads and seller leads.  

Seller Leads in Real Estate

Unlocking Success in Rental Property Investments: A Comprehensive Guide to Evaluating Potential Properties

Investing in rental properties can be a lucrative venture, providing a stable income stream and long-term wealth accumulation. However, to maximize your potential returns and make informed investment decisions, it is crucial to carefully evaluate potential rental properties.

Read Story
Seller Leads in Real Estate

Real Estate Investing Mastery: Expert Tips to Supercharge Your Portfolio Growth

Investing in real estate, particularly rental properties, can be a lucrative way to grow your wealth over time. However, it requires careful planning, analysis, and execution to build a successful real estate portfolio.

Read Story
Seller Leads in Real Estate

Mastering Real Estate Investing: Navigating the Pitfalls of New Investors

Investing in real estate can be an exciting and potentially lucrative venture. The promise of passive income, wealth creation, and financial freedom often lures new investors into the realm of real estate. However, navigating this complex and dynamic industry requires knowledge, careful planning, and avoiding common pitfalls.

Read Story
Seller Leads in Real Estate

"The Tenant's Wishlist: A Comprehensive Guide for Property Investors to Meet Tenant Demands and Maximize Rental Success"

Investing in rental properties can be a lucrative venture, but understanding what tenants truly desire is crucial for success. This guide aims to provide property investors with a comprehensive understanding of tenant preferences, enabling them to make informed decisions when acquiring and managing rental properties.

Read Story
Seller Leads in Real Estate

Decoding Rental Property Depreciation: A Complete Guide for Financial Success

Owning a rental property can be a lucrative investment, but it also comes with various financial responsibilities. One of the essential aspects of managing rental properties is understanding how to handle depreciation. Depreciation allows you to deduct the cost of wear and tear on your property over time, reducing your taxable income and increasing your potential for long-term financial gains.

Read Story
Seller Leads in Real Estate

What Is House Hacking and Would It Work for Me?

House hacking can come in several forms. It could mean you have a single-family dwelling and you rent out a guest bedroom. Or maybe you own a duplex and rent out one side to someone else. Either way, that’s what house hacking is.

Read Story
Seller Leads in Real Estate

Here’s How to Snag Unlisted Properties

The best deals aren't published. As any smart investor knows, you have to go below the surface to find off-market opportunities that make it possible to close without competition. What is an off-market listing? Off-market real estate refers to any property that is being sold outside of the conventional "listing" process.

Read Story
Seller Leads in Real Estate

Real Estate Investor FAQs

This Real Estate Investor FAQ blog covers questions on How to: get started in real estate investing, Types of real estate investors, Real estate wholesaler, short-term rental income, reducing your tax liability, types of financing, and hard money loan.

Read Story
Seller Leads in Real Estate

Start Your House Flipping Business the Right Way

Many who are interested in real estate investing want to get into the house-flipping business. It looks fun, and if you watch all the flipping shows on television, you might even think that it’s easy.

Read Story
Seller Leads in Real Estate

What You Need to Know About Short-Term Rentals

Are you considering turning a property you already own into a short-term rental? Perhaps you are a real estate investor actively looking for properties that would fit well in this niche. Regardless, you will need to make sure you know the ins and outs of these types of rental properties before getting started.

Read Story
Seller Leads in Real Estate

What Is Wholesaling in Real Estate and Is It Right for Me?

Anyone interested in real estate investment has probably come across multiple ways to get started. Some people flip houses, while others rent out properties. Another method to make money with real estate is through wholesaling.

Read Story
Seller Leads in Real Estate

Maximizing Your Potential: 10 Effective Strategies for Real Estate Lead Generation and Conversion to Reach 6 Figures

Real estate lead generation and conversion is a crucial aspect of building a successful real estate business. In today's competitive market, it is essential to have a strategic plan to generate and convert leads effectively.

Read Story
Seller Leads in Real Estate

Revolutionizing Real Estate Marketing: How SmartZip's Predictive Platform Gives Agents and Teams a Competitive Edge

Real estate is a highly competitive industry, and it can be challenging for agents and teams to stand out from the crowd. That's why many real estate professionals turn to SmartZip, a leading provider of predictive marketing solutions, to help them boost their visibility, generate more leads, and close more deals.

Read Story
Seller Leads in Real Estate

Boosting Your Real Estate Business with Reach150: The Benefits of Online Reviews and Testimonials

Real estate agents face a challenging and highly competitive market. With so many options available to homebuyers and sellers, it can be difficult for agents to differentiate themselves from the crowd. One way to do this is by leveraging online reviews and testimonials. This is where Reach150 comes in.

Read Story
Seller Leads in Real Estate

Maximizing Email Response Rates in Real Estate: Tips and Best Practices

The real estate industry is highly competitive, and it can be challenging to capture the attention of potential clients. However, email marketing is a cost-effective and efficient way to reach out to prospects, establish relationships, and promote your business.

Read Story
Seller Leads in Real Estate

10 Powerful Real Estate Marketing Ideas to Attract More Clients

Real estate marketing is a vital component of any successful real estate business. The industry is constantly evolving, so it's important to stay up-to-date with the latest marketing strategies to ensure you're reaching potential clients effectively.

Read Story
Seller Leads in Real Estate

5 Steps to Nurturing Your Past Clients and Sphere of Influence in Real Estate

Real estate is a highly competitive industry, and building long-term relationships with past clients and sphere of influence can help you stand out from the competition.

Read Story
Seller Leads in Real Estate

Unlocking Real Estate Lead Generation: Proven Strategies for Success

Real estate lead generation is the process of finding potential buyers or sellers who may be interested in your services. As a real estate agent or broker, it is essential to generate leads consistently to keep your business thriving.

Read Story
Seller Leads in Real Estate

Sphere of Influence Real Estate Marketing: Building Relationships for Lasting Success

Sphere of Influence (SOI) real estate marketing is a strategy used by real estate agents to grow their business by tapping into their existing networks. The SOI refers to the people in an agent's personal and professional circles, such as friends, family, colleagues, and past clients.

Read Story
Seller Leads in Real Estate

Digital Trust: How Real Estate Agents Can Build a Positive Reputation Online

The real estate industry has undergone significant changes in the past decade, particularly with the advent of digital technology. The internet has provided agents with a wealth of information and tools to streamline their work and reach a wider audience.

Read Story
Seller Leads in Real Estate

Maximizing Your LinkedIn Presence: Best Practices for Real Estate Agents

LinkedIn is a valuable social media platform for real estate agents to connect with potential clients, build their personal brand, and showcase their expertise. With over 700 million users, LinkedIn offers a vast network of professionals that can help agents grow their business.

Read Story