REAL ESTATE
September 21

Every Real Estate Agent Should Use Postcards in Their Marketing, Here's Why.

Chief Editor

Real estate postcards are a great way to generate new business.

A postcard is a marketing piece that you send to potential or current clients. From an agent using them as part of their marketing campaign to real estate agents who use them to market open houses and other events, postcards are a great way to promote your business while also building brand awareness. If you're going to use this method of marketing, make sure the message on the card stands out from all other mailings your prospect receives. Be sure it includes:

  • A clear call-to-action that directs people back to your website or another online resource;

  • A compelling headline

  • An enticing offer (such as "Receive a Free Home Evaluation").

A Postcard is Personalized & Builds Brand Awareness

Postcards are a great way to introduce yourself to new clients. They are also a great reminder of who you are, what you do, and how they can contact you. A postcard is the first impression that potential clients get from your business, so it’s important that it’s done well.

  • The best way to stand out in today's world of digital distractions is by using personalized postcards that contain all of your contact information, brokerage logo, and any other important details about working with you. When people see them through their mailboxes, they will immediately recognize who sent them something.
  • A postcard is a great way to build brand awareness because you can customize it and create a memorable experience for your audience. Postcards are easy to distribute and track, which makes them a popular marketing tool among real estate agents.

They Show You Are a Professional

Postcards are a great way to show off your professionalism, your personality, and your work ethic. With postcards, you can use high-quality images that highlight the areas in which you specialize (such as waterfront homes or luxury condos). You can also include testimonials from satisfied clients or information on how exactly you helped them with their home purchase or sale.

You can even customize each one of your postcards so that they look different than all the other real estate agents’ postcard mailings that land in people’s mailboxes every day!

Direct Mail Marketing is Highly Targeted Now

It’s easy for an agent to target their marketing campaigns by location, age, and gender. They can also choose more specific parameters like interests, and income level, and with software available like SmartZip, agents can easily focus on their farm area and only send out mailers to those who are most likely to sell, saving time and money! The more information you have about your audience the better it will be for conversion rates. Postcards make it easy to customize messages based on who they are sending out to!

Postcards are Easy to Track

Postcards are easy to track because they are sent through the mail. This means that you’ll know exactly who received your postcard and how long it took them to respond (Adding QR code or landing pages are a great way to track engagement). You have complete control over who gets your postcard, so this is a great way to reach the right audience with your message.

Postcards are also a great way to measure ROI because they’re inexpensive compared to many other forms of advertising. Postcards are inexpensive compared to television or radio commercials, print ads in newspapers or magazines, billboards on highways and other major roads, etc., which makes them ideal for businesses with tight budgets but still want exposure to their products or services.

Once you get responses from people interested in what your business has to offer (and hopefully buy!), it’s important that these potential clients become repeat customers over time by following up with them using postcards, sent out on a regular basis throughout those first few months after contact was made between parties involved.

Conclusion

Postcards are a great way to build brand awareness, show your professionalism, and get more clients into your business. If you’re still not sure whether or not this method will work for you, consider scheduling a call with our team to learn more!

Seller Leads in Real Estate

Tax Lien Investing 101

While tax lien investing can be a lucrative way to make money, it's also a complex process that requires careful planning and attention to detail. If you're looking for a new way to invest your money, we recommend doing some research before jumping into this market.

Read Story
Seller Leads in Real Estate

Real Estate Terms Glossary

The following is a list of common words and phrases that real estate investors use. These terms are used in every aspect of real estate investing from buying and selling properties to managing properties and even in financial statements.

Read Story
Seller Leads in Real Estate

Every Real Estate Agent Should Use Postcards in Their Marketing, Here's Why.

Postcards have been around for a long time, but that doesn't mean they're outdated. In fact, postcards are still one of the most effective ways to get your message out there.

Read Story
Seller Leads in Real Estate

What is Transactional Funding in Real Estate Investing?

In this article, we'll explore what transactional funding is and how it works so you can decide if you should consider using this type of financing strategy when buying and selling properties on your own.

Read Story
Seller Leads in Real Estate

Top Ways to Get More out of your Short Term Rental

If you want to make money as a short-term rental, then these tips will help you do that. They all require very little time and effort, but they'll have a big impact on your bottom line.

Read Story
Seller Leads in Real Estate

Real Estate Investor Benefits of Setting up an LLC

LLCs are an excellent tool for real estate investors. They allow you to operate your business like a business which will help you grow and protect your investment portfolio.

Read Story
Seller Leads in Real Estate

Key Reasons to Invest in Real Estate

Investing in real estate can give you some benefits that other assets don't offer. Here are some of the top reasons you should consider investing in real estate.

Read Story
Seller Leads in Real Estate

What is Capital Gains Tax in Real Estate Investing?

Capital gains taxes can be a complicated subject, but important to understand. The more you know about them, the better equipped you will be to make smart decisions when investing in real estate. In this blog, we will review the basics of capital gains in real estate investing.

Read Story
Seller Leads in Real Estate

What is OPM in Real Estate Investing?

You may have heard the term OPM in real estate investing. What is OPM, and how do you use it to finance your investments?

Read Story
Seller Leads in Real Estate

What is a 1031 Exchange? A Beginner's Guide

A 1031 exchange is a tax-deferred exchange of property. This blog will give you a better understanding of the 1031 exchange process.

Read Story
Seller Leads in Real Estate

What is IRA Investing

In this article, we'll explain what traditional IRA investing is and how it works for real estate investing.

Read Story
Seller Leads in Real Estate

Real Estate Investing Terms Every Beginner Should Know

There's no doubt about it: buying real estate can seem overwhelming at first glance! These are basic real estate terms you need to know in order to get started.

Read Story
Seller Leads in Real Estate

Interested in a Career in Wholesaling?

Wholesaling is a great way to start investing in real estate, but it does require careful planning and execution. If you're interested in becoming a wholesaler, this blog will give you a brief overview of what to expect!

Read Story
Seller Leads in Real Estate

Interested in a Career in Real Estate Investing?

No matter what changes in the world, people will always need somewhere to live which is why real estate investing has become more popular over time. Check out this blog to learn more about becoming an investor!

Read Story
Seller Leads in Real Estate

Where to Find Motivated Sellers for your Wholesaling Deals

There are many ways to get motivated sellers for your real estate wholesaling deals. Here are some of the most effective methods.

Read Story
Seller Leads in Real Estate

Ways to Drive People to your Website

Take advantage of the internet and drive people to your website. The following article will show you some of the best strategies for driving traffic to your site!

Read Story
Seller Leads in Real Estate

Unique Ways to Generate Referral Business

There are many ways to generate referrals. We hope this article inspires you to think about ways that your business could benefit from more referrals today!

Read Story
Seller Leads in Real Estate

Effective Messaging Tips for Real Estate Lead Nurturing Through Email

A successful real estate lead nurturing program consists of a series of carefully crafted messaging and email marketing strategies. In this article, we review tips and tricks for your success with email marketing!

Read Story
Seller Leads in Real Estate

Building a Real Estate Referral Network

The referral network model is an effective way to build your business and reach more potential clients, while also ensuring that the people you work with get the best possible service.

Read Story
Seller Leads in Real Estate

How Can You Prove You're a Local Real Estate Expert?

If you're a real estate agent, you're probably looking for ways to build credibility in your community. Check out these top ways to prove you are the local expert in your area!

Read Story
Seller Leads in Real Estate

How to Collect Client Testimonials

Your past work can be your best advertisement, with a little bit of effort from you and your clients!

Read Story
Icon