What is Smart Targeting in Real Estate? And Should You be Using it?

While nearly everyone has an opinion on the shiny left or right turns in marketing technology, sometimes the most cost-effective... or simply effective maneuvers are digging through your backlog of marketing campaign reviews. Don't have a year-end review to sift through? Then this article's for you...

Learn the key things you need to look for in your geographical farm to grow your business.

Generating leads that are customized to your company can often be challenging. Fortunately for you, SmartZip offers a robust and specific list of seller leads generated through predictive analytics.

Whether you own real estate or own Bitcoin, the future does seem like these two will eventually find it's way into your life. The future of real estate and bitcoin are about to intersect in a big way, and here are a few things to look out for in the coming years.

When it comes to almost every aspect of real estate, from getting leads to closing with clients, technology has become a necessity for any realtor who wants to move up in the business.

Learn how to expand your real estate business by leveraging FSBO leads.

Are you an agent who is looking for a change? This article is for you.

It's hard enough doing the day to day work of a real estate agent and having to invest time in building a marketing plan. This is why so few agents are successful in launching scalable marketing campaigns that bring in quality leads and listings. In order to be successful you must have a plan that outlines the cost, expectations and return on investment.

Buying a house is extremely tasking and requires a huge commitment. But selling properties requires much more skill and market- know-how.

Do you want to know more about predictive analytics and how it can fetch you success? This article is for you.

Every Brokerage knows the importance of recruiting new agents. Over 90% of agents change their brokerage in their career, and it's important for any brokerage looking to grow their business to stay in constant contact with top agents in their area.

Do you own a real estate brand, and you’re wondering how top agents drive sales with top-notch marketing strategies in 2021?

Did you know 92% trust referrals from people they know and are 6X more likely to do business with you? Growing referrals is like building your 401(k) – the sooner you start, the more you benefit from a compounding effect.

Over 70% of home owners choose the first real estate agent they meet to list their home. Being first in the door is critical to building a real estate business. Here are a few ways you can move closer to being #1.

Let’s face it, in real estate seller leads rarely – if ever – crop up by chance. The most successful individuals and businesses in the industry use elite-level lead generation tactics – the product of years of toil and innovation. 

Generating Leads takes a strong combination of having good data and good marketing. There are many ways to reach a home owner looking to sell their home, but it takes a diverse and consistent approach to build your brand and be first in the door to new listings.

It’s a story that’s taken on legendary status in the field of predictive analytics and predictive marketing: Target, after analyzing the buying habits of a teenage girl in Minnesota, sent her mother-to-be product offers in the mail. Her dad called to complain about the coupons targeting a young woman who he said was too young to have a child. Then a week later, he called back… to apologize and admit that his daughter was, in fact, expecting a baby.

The Game-Changer Every Agent Has Wanted for Years, but No One Has Delivered until Now

If you are looking to build and maintain a successful real estate business, you will need to master the skill of geographical farming.

Are you on the verge of giving up on your career as a realtor? Have you tried several techniques but all to no avail?

If you are a real estate company or an independent realtor searching for lead generation ideas. Here are nine effective lead generation ideas to begin with.

That's right... so much has been written on the topic of ramping up your business. But what if your ideal business momentum was achieved about a mile back? How do you get back to something that worked exceptionally well? Let's review...

In business, you don't often get the perfect opportunity to make the right move, but that doesn't mean you can't make that move eventually. Let's explore the options you've got for a smooth pivot to the right track.

(Tammy Duggan-Herd) With the breakneck pace at which technology is progressing in the field of real estate (as in many others), it’s no surprise that agents and brokers may feel overwhelmed with deciding what to incorporate into their marketing strategy. Lead generation in particular can pose a challenge in the competitive real estate environment. For this reason, it’s important to take a step back from time to time to remember the bigger picture—the core tactics which hold your game plan together.

It's a war out there and the first shots have already been fired... but because data is quiet, you haven't seen your competition landing hits on your brand well in advance of 2019...

Quick, say aloud everything you know about your market... hard to do. Don't worry, it's a bit of a setup, but the short answer (if you were searching for one) was offrs. Because offrs has the intel on your market. Let's explore...

The most amazing happened while you were asleep last night... your real estate lead generation service (offrs) identified multiple homeowners that are likely to sell in the next 6-12 months. Yeah... it's Tuesday and offrs is just doing its thing.

offrs Real estate predictive analytics doesn't just provide you with small business intelligence, it places you ahead of client issues. With offrs, you can provide your services when and where you're needed.

With offrs lead generation, real estate agents can once again focus on relationship-building within their community. How has offrs helped our agents across the board? Let's explore...

offrs real estate agent leads grow your business and help you balance your work/life ratio. How can offrs leads help your real estate business and household? Find out here...

Identifying the best real estate lead generator can be tough. So, offrs breaks down what to look for and how offrs generates award-level real estate leads!

When it comes to referral real estate leads, it's not always saying the right thing... but saying something fresh and new that's difficult. offrs has your back... here are staged referral request scripts for you and your team!

They're not your 2000's era tech. offrs SmartSites, real estate lead generation websites, work day and night generating offrs leads for your business.

When it comes to real estate lead generation, companies cannot afford supply line failures. offrs provides SMB and enterprise offrs lead gen solutions for all.

Looking for active or passive lead generation for real estate? Why not both? With offrs, you get the best of both worlds. offrs lead gen solutions work the known and unknown.

Looking for real estate seller leads? Most of the top agents are... offrs has you covered. Come along as we discuss offrs lead generation and marketing strategies for 2018 and beyond!

The best real estate lead generation services require the best homeowner data. Meet one of offrs' data providers, ATTOM, which helps offrs help you.

In real estate lead generation websites are the passive net in the water. offrs active lead generation is king, but offrs Smart Sites feed the beast.

Real estate predictive analytics is a new field, but already, offrs is taking the lead ahead of other real estate lead generation services. offrs reviews the real winner... the agent.

When it comes to lead generation for real estate agents, offrs knows it's all about the numbers. The offrs seller lead solution works day and night for your business.

Real estate lead generation companies are fighting hard to adapt to the changing pace of digital lead gen (offrs built it 5 years ago). What does offrs do?

Real estate leads don't just magically appear in your farm, they're cultivated and offrs helps make that possible. offrs lead generation and conversion strategies work for you (day and night). Let's explore...

The value of lead generation for real estate agents varies from agent to agent, but offrs agents speak up on what it means to them and their business.

In real estate, seller leads are rarer than they've been in decades and offrs marks this as the secret to SMB growth: offrs predictive highlighting.

The offrs seller lead gen algorithm has been working to identify real estate seller leads over 5 yrs and the math shows offrs made a dent in the list.

offrs lead generation services has impacted real estate for the last several years. Now offrs explores HOW agents themselves have used lead gen tech.

Believe it or not, your ideal closing price may not be one that's achieved more quickly (or even at a higher price). Wait, what? Let's review the myriad of negotiation options at your disposal and help you gain more from your listing than you may have thought possible...

Confidently push through difficult first-time meets!

Over 85 pages of fresh scripts & pro advice - yours!

Head's up, folks! According to a recent swarm of articles and reporting on the matter, it looks like we may be heading into a continued housing inventory shortage. It's time to put those lead gen and predictive analytics tools in place and buckle up for the bumpy road ahead...