REAL ESTATE
October 11

How Homeowner Data Can Generate You Listing Leads

Chief Editor

Building a solid lead generation system takes you to the front line, making it easy to generate good listings. As a real estate agent, you’ll understand the power of having the data of homeowners of a particular location you’re prospecting. 

Traditional marketing in the real estate industry is a slow process, you may have to go from door to door, creating awareness to all and sundry without a specific target or audience in mind, etc. That’s a lot of work for one person. 

However, technology - machine learning, and artificial intelligence have presented real estate professionals with innovative ways to collect homeowner's data and market-derived listings from a predictive analytics system to a precise audience. 

One of the best sources for homeowner data is Smartzip and Offrs. However, this depends on the strategy you have in place and the main objectives of your business, although both Offrs and SmartZip offer slightly different solutions.

Offrs and SmartZip both leverage predictive analytics that helps identify who is most likely to sell their home within the next 6-12 months. All they do is help identify the number of homeowners agents need to farm each month. It is better to focus on the people that are more likely to list their home within the next 12 months, rather than an entire zip code. These platforms also assist agents in staying within budget and maximize their return on investment. This is why using predictive analytics and buying "smart data" is a very cost efficient way to begin. Predictive analytics in real estate is the embodiment of, "work smarter, not harder."

 

Explained below are ways in which these companies use homeowner data to generate listing leads:

 

How Offrs and SmartZip Generate Listings with Homeowner Data

Offrs works primarily by generating leads from the real estate market using predictive analytics and artificial intelligence. Offrs pulls data from homeowner services such as CoreLogic, ATTOM, Experian, Cole, Tax Records, and Quicken Loans. Offrs uses this existing data to analyze consumer behavior to predict how likely it is that homeowners will sell their homes in the next 6-12 months. Offrs's propriety algorithm is more than 70% accurate in most markets. Offrs then targets these predictive homeowner leads via different marketing methods (postcards, Facebook ads, emails voicemails) that are offered on their platform. 

SmartZip similarly utilizes big data and predictive analytics to decide people who might list their homes in the next 6 to 12 months. The company just simply does that by analyzing a long list of variables about individual properties and local markets to predict which property owners are most likely to list their home. However, these data points are always obtained using algorithms, all it automatically does is direct realtor agents to 15 - 20 percent of homeowners who are most likely to sell their properties in the near future. It just makes it easy to coordinate good campaigns or targeted marketing and convert leads to listings. 

SmartZip just makes use of the obtained homeowner data or homeowner mailing lists to provide agents with algorithmically prepared marketing lists and thus helps in real estate marketing. Because they already have the data of people who are willing to list their homes in the near future and this will automatically give the realtor areas of where marketing will be done extensively. 

 

Overview

Both Offrs and SmartZip predictive analytics solutions make it easy for realtors to get clients effortlessly, and also close sales. However, predictive analytics is becoming more prominent in the real estate world. Incorporating these analytics into your everyday life will be beneficial in the long run if utilized correctly. But also know that even if you are using tools for your marketing, remember to add a little bit of your personal touch, combining technology and a personalized strategy will give you massive results.

Seller Leads in Real Estate

Maximizing Online Lead Generation in Real Estate: Key Trends for 2023

As the real estate industry continues to evolve, it's important for real estate professionals to stay up-to-date on the latest online lead generation trends. In the current digital age, having a strong online presence is crucial for attracting potential buyers and sellers and generating leads. In 2023, the following trends are expected to shape the way real estate agents and brokers generate leads online.

Read Story
Seller Leads in Real Estate

Maximizing ROI: How Predictive Analytics Beats Online Ads for Real Estate Lead Generation

Real estate lead generation is a vital aspect of growing any real estate business. Generating quality leads is essential for identifying potential buyers and sellers and building a thriving business. There are several methods of lead generation in real estate, including direct mail, cold calling, and online advertising.

Read Story
Seller Leads in Real Estate

10 Tips for New Real Estate Agents to Get Listings Fast: Gaining a Competitive Edge with Predictive Analytics

As a new real estate agent, getting listings can be a challenge. With so many established agents already in the market, it can be difficult to stand out and attract potential clients. However, there are several tips and tricks that you can use to get listings fast and build your business.

Read Story
Seller Leads in Real Estate

6 Effective Methods for Generating Seller Real Estate Leads

Generating leads is essential for any real estate agent looking to make a sale. In today's real estate market, competition is high, and standing out from the crowd can be challenging. Finding potential sellers and gaining their attention requires creativity and consistency in your approach.

Read Story
Seller Leads in Real Estate

The Ultimate Guide to Converting Real Estate Leads

Converting real estate leads can be a challenging task, but it is one of the most important aspects of growing your real estate business. Whether you are an established agent or just starting in the industry, learning how to convert leads can help you close more deals and increase your revenue.

Read Story
Seller Leads in Real Estate

The Power of Testimonials: 5 Ways for Realtors to Collect Reviews and Boost Their Reputation

As a realtor, your reputation is everything. Your clients are relying on your expertise to find the right property for them or sell their home for the right price. One way to build your reputation and attract new clients is by collecting testimonials and reviews from your past clients.

Read Story
Seller Leads in Real Estate

Why Knowing the Homebuyer Journey is Key to Real Estate Sales Success

As a real estate agent, your success depends on your ability to connect with potential clients and nurture them into satisfied homeowners. In order to do this effectively, it's essential that you understand the homebuyer journey and the steps involved in the home buying process.

Read Story
Seller Leads in Real Estate

What Is a CMA in Real Estate and Why Is It Important for Real Estate Agents?

When it comes to buying or selling a property, one of the most important factors to consider is the property's market value. The market value of a property is the amount that a willing buyer and a willing seller would agree upon in an open market.

Read Story
Seller Leads in Real Estate

Mastering Real Estate Cold Calling: 5 Proven Strategies for Generating Leads

When it comes to real estate sales, cold calling can be an effective tool to generate leads and find potential clients. However, it's important to approach cold calling in the right way to make it successful.

Read Story
Seller Leads in Real Estate

10 Proven Strategies for Nurturing and Converting your Leads

As a real estate professional, one of the biggest challenges you face is converting leads into paying customers. While generating leads is an essential part of your job, it's equally important to nurture those leads and build a relationship with them to ensure a successful transaction.

Read Story
Seller Leads in Real Estate

Secrets to Winning Real Estate Listings: Strategies for Standing Out, Marketing, and Selling Effectively

Winning real estate listings is essential for real estate agents and brokers who want to grow their business and increase their income. In this blog, we will cover the top tips for winning real estate listings, including how to prepare for a listing presentation, how to differentiate yourself from the competition, and how to effectively market and sell the property.

Read Story
Seller Leads in Real Estate

Winning Ways to Get Sellers to List with You Now: Strategies for Real Estate Agents

In a competitive real estate market, getting potential sellers to choose you as their agent can be a daunting task. However, there are certain steps that you can take to persuade potential clients to list their properties with you. Below are some tips to help you get sellers to list with you now.

Read Story
Seller Leads in Real Estate

Digital Connection, Human Connection: Navigating Real Estate Relationship Building in the Digital Era

In the world of real estate, relationships are everything. From connecting with buyers and sellers to establishing partnerships with other agents, a successful career in real estate depends on building and maintaining strong relationships.

Read Story
Seller Leads in Real Estate

Navigating the Competitive World of Real Estate: Dos and Don'ts for Agents

Being a successful real estate agent takes more than just a license and a smile. It takes hard work, dedication, and a strategic approach to build and maintain a successful real estate business. Whether you're a new agent just starting out or a seasoned professional, these dos and don'ts will help you stay on track and achieve your goals.

Read Story
Seller Leads in Real Estate

Tips for Building a Winning Attitude in Real Estate

Being a successful real estate agent requires more than just knowledge of the industry and a willingness to work hard. It requires a positive attitude and a strong sense of professionalism that sets top performers apart from the rest of the field.

Read Story
Seller Leads in Real Estate

Maximizing Sales Opportunities: How to Encourage Sellers to Take Action in Real Estate Deals

As a real estate professional, you know that time is money. The longer a property sits on the market, the more it costs in terms of advertising, staging, and other expenses. Therefore, it's essential to get a seller to take action now if you want to close a deal quickly and efficiently.

Read Story
Seller Leads in Real Estate

The Power of Persistence: How Consistent Follow-Up Can Drive Success for Real Estate Agents

As a real estate agent, your success depends on your ability to consistently generate new business and close deals. While there are many factors that contribute to this success, one of the most important is persistence and follow-up.

Read Story
Seller Leads in Real Estate

10 Real Estate Email Templates for Lead Follow-Up: Connect with Your Leads and Build Strong Relationships

Here are 10 real estate email templates for lead follow-up. Each template is designed to be customizable so that you can tailor it to your specific audience and needs. Remember to include a clear call-to-action in each email to encourage your leads to take the next step.

Read Story
Seller Leads in Real Estate

The Ultimate Guide to Lead Generation: 10 Habits for Real Estate Agents

As a real estate agent, generating leads is crucial for building a successful career. However, with so many different strategies and tactics out there, it can be challenging to know where to start. In this blog, we'll cover 10 essential lead generation habits that all real estate agents should adopt.

Read Story
Seller Leads in Real Estate

Navigating the Post-Pandemic Real Estate Market: Strategies for Successful Lead Generation

The COVID-19 pandemic has had a profound impact on the real estate market, causing a significant shift in how people buy and sell homes. As a real estate agent, it's essential to understand the new landscape and develop a marketing strategy that takes advantage of the latest trends.

Read Story
Seller Leads in Real Estate

Top Reasons Homeowners Are Selling Their Houses Right Now

The current real estate market seems to stay pretty unpredictable, but one thing stays consistent, sellers will sell, but who are most likely to be the sellers in the current market?

Read Story
Icon